Eric Schwartzman's Blog
Solution-Based Selling – Sales & Marketing Alignment Series – Part 3
In the final episode of this 3-part series, you’ll hear how organizations can shift toward solution-based selling. In part 1 we covered aligning goals. In part 2 we talked about a framework for approaching alignment. In this final episode, we discuss solution-based selling. Most lost sales don’t go to the competitors, they go to no…
The 4-Steps of Togetherness: Sales & Marketing Alignment Series – Part 2
In part 2 of this 3-part series, Jeff Davis, author of Create Togetherness acknowledges that sales alignment is an evolution. In part 1, we discussed aligning sales and marketing by aligning KPIs. Today, we discuss the four stages companies typically advance through on the road to alignment. In this episode of the B2B Lead Gen…
Cause-Related SEO Puts Mission Before Math
There’s a strategy in search engine optimization called the Skyscraper technique that basically says if you want to rank high for a search phrase like “best pinot noir”, “production music licensing” or “cybersecurity firms”, you just search those terms, check out the top results and write a better, more comprehensive article then the top-ranking ones.…
Mastering Sales & Marketing Alignment: A 3-Part Series with Jeff Davis
“I don’t want salespeople to be marketers or marketers to be salespeople. Instead, I want to help leverage each other to reach our goals. Jeff Davis Learning how to master sales and marketing alignment is an ongoing process for many organizations. But, if you want to outperform your competitors and optimize your sales process, it’s…
How PR Firms Monitor Broadcast Media with TV Eyes CEO David Ives
In an always-on world, public relations firms with the ability to monitor broadcast media help clients stay current on how their brand, industry, and competitors are being covered in broadcast and cable television. This gives you a huge advantage when it comes to defending your brand and managing your reputation, particularly in the event of…
Algorithms, AI, and Accretion- Future of Digital Marketing with Brian Solis
AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption. Disruptive technology has impacted consumer behavior and revolutionized our capabilities as marketers. But should we be skeptical — or more cautious — with how we implement the latest martech or use AI within the B2B customer journey? And,…
B2B Marketing to Niche Industries
When it comes to creating a niche marketing strategy for B2Bs, there are no off-the-shelf options. It’s a blessing and a curse. On the one hand, you can adapt the way you sell to match how customers like to buy. But doing that involves anticipating how they’ll want to buy before they’re actually buying that…
How Clients Can Maximize Your PR Budget
If you’re wondering how to get the most out of PR firm, this post is for you. Whether you’re looking for personal PR, a B2B tech PR, or public relations outreach to promote your ecommerce website, hiring the right public relations practitioners to handle your account is always challenging. Many public relations agencies will say…
What is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights.
When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of…
How to Hire a Digital Marketing Expert
It’s not the best business that wins. It’s the one with the best marketing. Which means that marketing — digital marketing specifically during this lousy pandemic — has become the single most important way to survive and thrive. After all, it’s marketing’s job to communicate value, generate leads, bring in, and win new clients. Without…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
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The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
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