About Us
Schwartzman & Associates is a boutique SEO consultant, content marketing agency, and digital public relations consultancy. We help clients grow through SEO consulting, e-commerce SEO, Shopify SEO, and B2B content marketing services.
Schwartzman & Associates Marketing Case Studies
Schwartzman & Associates Boost Organic Revenue 3.5x in 10 Months
Outsource to our network of senior-level content marketing, search marketing, email marketing, and technical SEO thought leaders!
Schwartzman & Associates Experience
In addition to his nearly 20 years of experience in digital marketing, Eric Schwartzman has deep knowledge and skills in ecommerce content marketing, digital analytics, podcasting and video production tools.
Our digital marketing services include ecommerce content marketing, B2B content marketing, public relations, search engine optimization consulting, influencer marketing, affiliate marketing, social media marketing, online advertising, news media relations, reports, and whitepapers.
We have deep knowledge of Content Creation, Guest Blogging, Influencer/Maker Collaborations, Google Analytics, Google Search Console, Digital Advertising, Growth Marketing Initiatives, and Online Platforms.
We are Agile and Adaptable
Our Digital Marketing Coaching Programs educate clients to achieve their business goals and grow revenue two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.
We have led content marketing, SEO, and digital PR campaigns for clients including Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.
Schwartzman & Associates Grow Organic Search Revenue 226%
Schwartzman & Associates Past Performance
Our principal consultant ran digital marketing at Rogers & Cowan, a global PR agency based in Los Angeles, founded a content management SaaS platform that currently serves customers including brands such as Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital transformation at a $1B company where he led content marketing strategy and pivots from homegrown to enterprise software, social media platforms, and developed a mobile online marketplace app.
Eric Schwartzman's Marketing Skills
Eric Schwartzman is also a freelance writer who has made notable feature and news contributions across multiple esteemed platforms, showcasing his prowess on topics including digital marketing consulting digital strategy, climate change, green energy, luxury products, fashion, fintech, edutech, SaaS, and a variety of other subjects.
Eric Schwartzman's expertise in social media marketing and digital consulting has been recognized in well-known publications such as Fast Company, Tech Crunch and VentureBeat. These platforms have highlighted his unique approach to marketing consulting, bringing his work to the attention of a broader audience.
San Francisco Chronicle and Yale Climate Connections have featured Eric Schwartzman's insightful research and perspectives on the economy and climate. As a marketer with a firm grasp on traditional marketing and the digital landscape, Eric has managed to redefine marketing consulting, making his voice a valuable addition to discussions in Business Insider, Forbes, and beyond.
Eric Schwartzman's contribution to the field goes beyond the conventional realms of digital marketing. The New York Times, Los Angeles Times, Hollywood Reporter, PR Week, and Variety have all spotlighted his innovative public relations campaigns. With his strong foundation as a marketing consultant, he has navigated through the challenging waters of the digital space, effectively using social media platforms to amplify marketing efforts.
The Marin Pacific Sun, North Bay Bohemian, Sonoma County Gazette, and the Healdsburg Tribune have also published his columns. These features attest to his successful strategies as a digital marketer. His powerful digital marketing consulting methods continue to make waves in the industry, garnering attention from media outlets such as VentureBeat and Adweek.
In short, Eric Schwartzman's profound understanding of digital media, marketing strategy, and public relations, paired with his effective implementation of social media marketing strategies, has marked him as a standout digital marketer and marketing consultant. His body of work continues to resonate across the industry, making him a celebrated figure in the world of marketing consulting.
Eric Schwartzman's Marketing Progress Reports
Eric Schwartzman can grow your organic search revenue through content marketing, SEO, and public relations.
Eric Schwartzman's FAQ
Eric Schwartzman advises clients on digital marketing strategy, search engine optimization, public relations, content marketing, and conversion rate optimization.
Eric Schwartzman is a digital marketing consultant specializing in:
- Digital Analytics - Because you can’t improve if you can’t measure.
- Marketing Automation - Finding warm leads based on digital interactions
- Website Performance - Maximizing site load speed to elevate rankings
- Search Engine Optimization - Boosting search rankings to get found
- Copywriting - Persuasive use of language to drive conversions
- Email Marketing - Personalized communications to nurture leads
- Content Marketing - Problem-solution storytelling to get shortlisted
- Blogging - Content authorship to build thought leadership
- Podcasting - Long-form content for community development
- Online Video Production - Shorter form content for community development
- Social Media Marketing - Social proof to add credibility and visibility
- Digital PR - Implied, neutral, third-party editorial endorsements
The average rate globally for a digital marketing consultant is $140 per hour.
For US digital marketing consultants, the average rate is $161 per hour.
However, hourly rates can be harsh on clients because the consultant has no incentive to work efficiently.
Eric Schwartzman quotes project and hourly consulting fees based on a detailed scope of work documents.
Eric Schwartzman has led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.
As a facilitator, Eric Schwartzman has led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.
As a coach, Eric Schwartzman helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.
Eric Schwartzman has helped hundreds of individuals and SMBs increase their revenue without relying on advertising.
- Eric Schwartzman was director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards
- Eric Schwartzman managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)
- Eric Schwartzman is the best-selling author of the first book on B2B digital marketing, published by Wiley
- Eric Schwartzman produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter
- Eric Schwartzman spearheaded media relations at Star Wars Celebration, Salt Lake Winter Olympics and The Grammy Awards
- Eric Schwartzman is a senior emerging media instructor at the Public Relations Society of America
- Eric Schwartzman is a guest lecturer at New York University
- Eric Schwartzman served as VP Marketing at a gaming startup that went public on the NASDAQ
- Eric Schwartzman founded, bootstrapped, and sold a successful SaaS
- Eric Schwartzman produced 20 online digital marketing courses with more than 285,000 enrollees
- Eric Schwartzman led digital revenue operations at a $1B B2B, implementing enterprise software migrations
- Eric Schwartzman served as special climate communications advisor to the US Dept of State
- Eric Schwartzman served as Transatlantic Trade and Investment Partnership Digital Communications Advisor to US Ambassador Deborah McCarthy
- Eric Schwartzman wrote the Digital Media Usage Policies for the Marine Corps and Edison International
Articles on SEO, Content Marketing, and Digital PR
North Bay Bohemian
Yale Climate Connections
Tasting Panel Magazine
Sonoma County Gazette
ABC News
San Francisco Chronicle
Wine Searcher
Small Business Trends
Fast Company
TechCrunch
Top Rank
Marketing Profs
VentureBeat
MOC
convince & convert
Business Insider
Sales Hacker
Forbes
PR Daily
Spin Sucks
Brian Solis
MarketingLand
Udemy
Muck Rack
Adweek
Blog Posts
How to Pitch Leo Laporte of TWiT
This is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple iTunes “This Week in Tech” about: Photo by Christopher Michel
How to Pitch John Markoff at the New York Times
This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features John Markoff, technology reporter with the New York Times discusses: Photo by Niall Kennedy
How to Pitch Richard Johnson at the New York Post’s Page Six
This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference, which draws public relations firm agency professionals nationwide, and features Richard Johnson, editor of the New York Post’s Page Six, the most influential gossip page in the country who talks about How he…
How PR Sparked the Long Tail
Keith O’Brien puts the origin of the Long Tail on the record in PR Week: “For instance, Robbie Vann-Adibé, then CEO of Ecast, told Wired that 99% of the top 10,000 tracks on Ecast jukeboxes are played at least once a month. And since storage costs are negligible, the company earns its revenue as much…
USTA Manages Reputation with New Coat of Paint
On television, conflict equals ratings. One of the most exciting moments at last year’s US Open was created by a terrible line call in a match between Capriati and S. Williams. Williams was robbed. But there was nothing she could do since the USTA does not allow for challenges, something some of the television announcers,…
Social Media Aggravates Credibility at New York Times
Shared media has made it exceedingly difficult to ignore online conversations. But still, why is it we so often need a crisis to get acknowledge what’s being said in social networks? Why wait until things get so bad you have to call in a crisis communications team, when a little empathy would have sufficed? As…
Podcasting from Trade Shows and Conferences
I recently produced podcast interviews with keynote speakers, moderators and seminar panelists at the AD TECH conference in San Francisco. As the traditional business of media shifts from a model where broadcasters “push” content on their own schedules to a model where consumers “pull” the content they want to a variety of devices, we hope…
Ingenious News Media PR Placements – Google Doodles
What is the best media placement you can possibly earn for your client? It’s not a cover story at nytimes.com, wsj.com, or CNN.com, even though they’re some of the most challenging earned media opportunities out there. It’s a Google Doodle. I’m not talking about paid media, mind you. By media placements, I mean earned media…
How to Pitch Wired Magazine Editor Jeffrey O’Brien
If you’re crafting a media pitch for Wired Magazine, this interview explains how to write a media pitch that gets considered. Jeffrey shares what every tech PR firm pro should know before they send a media pitch to Wired Magazine. Topics include:
