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How to Pitch Forbes Writer and Former PR Agency Consultant David Bloom
David Bloom is a writer at Forbes, TVRev, and Tubefilter, and is the host of the Bloom in Tech podcast. A long-time journalist for a range of daily newspapers in Memphis, Dallas and Los Angeles, he has also written for Red Herring, Variety and Deadline Hollywood. He spent a decade as a public relations agency…
Myth Busting Conversion Rate Optimization with Tim Ash
In this episode conversion rate optimization Tim Ash, CEO at TimAsh.com. In this interview with Eric Schwartzman, our conversion rate optimization expert guest talks about the relationship of psychology and content marketing. Tim Ash has delivered digital marketing keynote presentations events all over the world for Google, Facebook, Pubcon and others. He’s the author of…
Defending our Climate in the War Against Science with Joe Romm
Our guest for this episode is Joseph Romm, an American author, blogger, and Ph.D. in Physics from MIT who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security and efficiency through green technologies through climate communications. He is a Fellow of the American Association for the Advancement of Science, the founding…
B2B Content Marketing Optimization Secrets
B2B content marketing creative is more strategic when you use the best B2B content production tools to determine your topical focus. In this episode Jeff Coyle, co-founder and CSO for MarketMuse – a company specializing in helping the content marketing agency plan and craft content marketing campaigns to maximize results – shares his B2B content…
Climate Scientist on Culprits in PR War Against Science
“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania State University. “It’s a concerted, agenda-driven effort to communicate non scientific, unscientific beliefs. That’s what’s so dangerous today. That’s what vested interests have been advocating, have been pushing forward, have been spreading.” This isn’t what…
B2B Content Marketing Agency Checklist
The B2B content marketing deluge we are experiencing nowadays was predicted 10 years ago by Doug Kessler, co-founder and creative director of B2B content marketing agency Velocity Partners. The internet is littered with bad content under click-worthy headlines, which makes it harder for good content marketing to get considered because no one wants to risk…
Adapting to Climate Change with David Pogue
In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…
7-Steps to 200k Visitors Per Month with SEO
Creating content that captures, keeps, and converts attention into measurable transactions is broken. You start by conducting keyword research, then you create content based on that research, then you edit, re-edit, wordsmith it, add links, and wait for the world to discover it. But what if you could optimize from inception? Our guest in this…
Mapping Content Marketing to Funnel Stages
“The best content doesn’t win – the best promoted content wins.” You know by now that you need great content, but a lot of content marketing agencies make the mistake of thinking that content marketing stops when you hit the publish button. That couldn’t be further from the truth. As brands, we need to be…
Guide to Pitching Angel Investors with Jeff Saling
What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup funded? And what does it take in a post-pandemic environment? Angel investor Jeff Saling who is also executive director of StartUpNV, Nevada’s only State-Wide Business Incubator, which helps startups take business ideas from beta to…
Earned Media Podcast FAQ
Through in-depth interviews with news makers and thought leaders, the Earned Media Podcast explores the business of building visibility and credibility through unpaid digital media channels.
You can listen to the Earned Media Podcast podcast on Apple Podcasts, Spotify, and Google. It's also available on this website.
The podcast is hosted by Eric Schwartzman, a veteran digital marketing consultant focused on building visibility and credibility for clients through organic media channels.
The podcast covers a variety of topics including content marketing, search engine optimization, public relations, email marketing, B2B marketing, social media marketing, influencer marketing, and e-commerce marketing.
The podcast features interviews with digital marketing experts, thought leaders, and entrepreneurs sharing their knowledge, insights, and success stories.
Yes, the podcast is designed to cater to all levels, from beginners to experienced marketers. It provides a wealth of resources and learning opportunities, from actionable tips and best practices to in-depth discussions on complex topics.
Episode summaries and links to more resources are typically published on the podcast's blog. You can also subscribe to the podcast's newsletter for updates.
The "Earned Media Podcast" maintains an irregular publishing schedule. New episodes are released as they are recorded. But topics are evergreen and have extended value.
Yes. However, it's important to note that the podcast focuses on bringing experts and leaders in the field of digital marketing. We got tons of email from people who want to be on the show and cannot accommodate everyone.
Listeners can engage in discussions, share their ideas, and ask questions on the podcast's social media channels. They can also leave reviews on platforms like Apple Podcasts and Spotify.
The podcast respects the confidentiality of its guests and listeners. Any information shared is handled in accordance with our site's privacy policy.
Yes, the podcast often highlights resources such as books, online courses from platforms like Coursera, webinars, and other digital marketing podcasts. These recommendations are meant to help listeners further their knowledge and skills in digital marketing.
Remember, the "Earned Media Podcast" isn't just about listening — it's about taking the insights you gain and putting them into action in your own digital marketing initiatives.
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