Eric Schwartzman's Blog
B2B Tech PR Briefing with Sam Whitmore
Before the internet, trade media coverage was the primary source of inbound links for B2B technology companies. Now, bloggers, podcasters, influencers, and other B2B content marketers have expanded the chorus of third-party voices. At the same time, the migration of ad dollars to the web has decimated the traditional trade and media landscape. If you’re…
How To Automate Social Media Marketing with AI
The way things are headed, social media marketing courses could soon be a thing of the past. A new social media sharing startup for content marketing agencies called Lately uses artificial intelligence to generate and optimize social media posts automatically. I spoke to Kate Bradley Chernis, the founder and CEO of Lately, a tool that’s…
Influencers Discuss Talkwalker Social Media Trends Report
For this episode of the Earned Media Podcast, we’re joined by 3 top social media influencers to discuss the new Talkwalker Social Media Trends Report, which predicts the top 10 social media marketing trends for the next year. Social Media Influencer Panel Gini Dietrich – Founder of Spin Sucks, creator of the PESO Model, co-author…
How To Manage Your Reputation on Google Search
What people see when they Google your name is your reputation. So if you’ve ever wondered why some brands have more comprehensive search engine result pages than others, this post is for you. How does Google decide which brands get a knowledge panel, Twitter boxes, video clips, or carousel results? Your brand search engine result…
Funding Data-Driven Startups
With the onslaught of a pandemic, startups are pitching investors these days via Zoom. At least not for Blair Silverberg, CEO and co-founder of Capital, which uses a proprietary analytics platform to identify startups worth funding, and accelerates the fundraising process in stride. Blair started investing young. He turned $5,000 in Bar Mitzvah money into…
New Content Marketing Optimization Platform [PODCAST]
If you’re at a content marketing agency in the world of digital marketing, lead generation, or social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO. While there’s no shortage of websites, tools, and courses designed for this…
B2B Content Marketing for Brand Building Secrets
B2B content marketing, the cornerstone of a brand’s online presence, encompasses creating, earning, sharing, and spreading your brand messaging. More than just being a vehicle for sharing your brand’s messaging, though, content marketing can be — and is — an effective way to meet your organization’s bottom-line goals. With great content, you can attract new…
Enterprise vs Product-Led Marketing
If you are a content marketing agency owner representing product-led growth marketing businesses, you need to know product-led marketing. In SaaS marketing, there are two popular models: Enterprise doesn’t need as much volume, but you need to account for a long sales cycle and the responsibility of closing deals will fall almost exclusively on the…
PR and SEO: Managing Your Reputation on Google with Jason Barnard
Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panels, snippets, and image results? Brand search engine results are what you see when you Google a brand name. At some point in the B2B customer journey, your customers and prospects are going to…
How This Cofounder Started An Online Marketplace and Raised Over $25M in Funding
Building a successful startup from the ground up will always involve some level of creative problem-solving and business savvy. But knowing how to build a startup that’s also an online marketplace comes with its own set of unique challenges. When I asked how he engineered an online marketplace that fulfilled both supply and demand needs…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.