Eric Schwartzman's Blog
Pioneering Online Public Relations with Elizabeth Albrycht
This is a conversation I had with public relations consultant and New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact of the web on public relations consulting. Elizabeth and Jenn McClure produced the very first conference on the use of online technology for marketing and public relations. It was called the…
Owned, Shared and Earned Media Marketing Lessons form Chekov
I’ve been thinking about the shift from paid to owned, shared and earned media marketing channels a lot lately. Outbound media symbolizes the old way of doing things. Inbound media is revolutionary. And these new inbound, digitally powered channels have been met with all kinds of resistance. Anton Chekov’s The Cherry Orchard explores a similar…
US Defense Dept. Recognizes Power of New Media
Just as blogs made it easy for people to understand and appreciate the benefits of using the internet to communicate directly with a network of like-minded people, the emergence of digital media communications technologies that make it possible for anyone to reach a broad or influential audience are frustrating the US Dept. of Defense in…
Internet Marketing Deep Dive with BL Ochman [Podcast]
Blogger BL Ochman goes On the Record… Online. BL Ochman, creator of the What’s Next Blog, goes On the Record…Online with host Eric Schwartzman to discuss the innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for marketing, and the fate of the traditional press release in the age of the new media.…
Blogger BL Ochman on Blogging for Public Relations
This is an interview with BL Ochman, creator of the What’s Next Blog, about her innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for public relations, and the fate of the traditional press release in the age of the social media. BL Ochman is a corporate blog strategist, internet and outernet marketing…
Up Close with New Yorker Magazine Columnist Ken Auletta
This is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker magazine about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact…
Media Relations Tips from Consumer Electronics Reporter Walt Mossberg
This is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks called “the most powerful arbiter of consumer tastes in the computer world today,” who Time magazine called “the most influential computer journalist” and who Rolling Stone called “the most powerful columnist in technology.” Walt Mossberg is a luminary in the…
Up Close with Open Source Evangelist with Doc Searls
Doc Searls of Linux Journal and Doc Searls Weblog goes On the Record…Online about CES 2006, open source software, the ineffeciency of traditional advertising, new advertising paradigms and the battle to save the Net from privitization.
State of Public Relations Panel
This is an audio transcript of the 2006 ‘State of the State’ Address: PRSA-LA’s Annual Look at the Industry held on Jan. 18, 2006 in Los Angeles, California. Panelists are: Judy Johnson, Executive Vice President Managing Director, Golin Harris Western Region, Bill Imada President, IW Group, Magdalena Beltran-del Olmo Vice President of Communications, California Wellness…
Up Close with Joe Hayashi of Yahoo! Podcasts
In this interview Joe Hayashi of Yahoo! Podcast talks about the benefits of RSS, what makes a great podcast search engine and how Yahoo! plans to integrate podcasting into other Yahoo! services. Photo by techlifeweb
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.