Eric Schwartzman's Blog
Inside Financial Services PR with Alan Elias of Washington Mutual
This is an exclusive, unedited interview with Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services, years before the WaMu meltdown. He speaks candidly about crisis communications in fintech, the impact of Regulation Fair Disclosure on public relations disclosure, and how corporate scandals have affected how he does his job. Alan…
Automotive Public Relations at Mitsubishi Motors
This is an exclusive, uncut interview with automotive PR expert Dan Irvin about his experience running public relations and corporate communications at Mitsubishi Motors, some of the challenges of doing PR in the automotive sector, managing their public relations agencies, and how technology has impacted his job. Dan Irvin is the director of corporate communications…
Podcast Marketing Strategy and the Myth of B2B Audiences
I started listening to podcasts in late 2004 and launched On the Record…Online in April 2005 to help promote a greater understanding of how social media changed how organizations communicate and how people consume media and information. In addition to producing podcasts, I run a public relations firm that is equally adept at SEO, digital…
Crisis Management at the Red Cross during Hurricane Katrina
This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing, including…
Public Relations Agency Management with Tony Sapienza
Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of public relations firm Topaz Partners. We spoke about using social media for PR, the role of the press release as a grassroots communications tool, and the fusing of mainstream news media and…
PR Pitching Tips for the Wall Street Journal with Editor Matt Murray
I recorded this exclusive interview with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations firms. Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist. Murray received a master’s…
Telecomm Public Relations Expert Eric Rabe of Verizon Shares Strategic Communications Roadmap
This is an exclusive, uncut interview with Eric Rabe, vice president of public relations at Verizon, about how his team handles public relations around the controversial free municipal Wi-Fi services and Net neutrality. If you want to bone up on how public relations firms handle corporate communications in the telecommunications Space, this is a great…
Media Training Tips from Senior Public Relations Counselor Jim Cameron
This interview is embarrassing because he turned the tables and disarmed me. Jim Cameron is a master media trainer, and in this exclusive interview, he talks about how to stay on message and control an interview, which he does. Jim Cameron of Cameron Communications, Inc. is a public relations agency leader and transit advocate with…
Fashion PR Pitching Tips with Glamour Magazine with Editor Wendy Naugle
I talked to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories, and how she prefers to receive pitches from fashion PR firms. Wendy Naugle is a health deputy editor at Glamour magazine. Before joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also worked at…
Sports Public Relations at the National Hockey League with Bernadette Mansur
This is a really interesting conversation I had with Bernadette Mansur about Sports PR at the NHL, the fan base, and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.