Eric Schwartzman's Blog
Activity Streams Will Change Your Business
Activity streams and data visualizations let us consume vast amounts of data in short periods of time. Together, they may just be the magic bullet for business to realize the true value of the social web. The problem, there are no interoperable standards for activity streaming and most companies hoard their data, says Google Open…
New Social Media Policy Template Available
Corporate Social Media Policy Template Released
Digital Marketing Strategy Deep Dive with Jeremiah Owyang
How social media has caused the scope of marketing to expand inside organizations, why customer service needs to pay attention to customer influence, the concept of relinquishing oversight as a way of regaining control, aligning social media policy with business strategy and integrating social media into destination websites featuring Jeremiah Owyang. Digital Marketing…
Tips for Drafting Effective Corporate Social Media Policies
Online communications channels have become intricately interwoven into our social fabric. The overwhelming majority of young people use Facebook regularly, and adoption among older audiences continues to rise. Just as we use the telephone and e-mail to communicate with our colleagues, friends, and family, people of all ages are also increasingly using social media to…
Developing a Corporate Social Media Usage Policy for Employees
Corporate social media policy development has become increasingly important as organizations realize that social networking is more powerful in the hands of many than the hands of a few. In many cases, employees not serving in official spokesperson roles may, in fact, have more weight influencing corporate reputation than more conventional channels like public relations…
Trust and Loyalty through B2B Social Networks
Scott Hanson and four other technologists manage the Dell TechCenter, an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Members share advice and ask…
Online Marketing Testimonials for Marine Corps Recruiting
There’s nothing like a first person online marketing testimonial to win trust an influencer from online audiences. In this video, Capt. Ted Fienning, a Harvard grad, shares why he quit a high paying job he got straight out of college to join the Marines. The meaning of life is a life of meaning, and that’s…
Online Video Marketing Training at the Marine Corps Educators Workshop
I was retained by the United States Marine Corp to create online videos for public affairs recruiting during the Educator’s Workshop. I shot and edited this video, which is a simulation of the experience of a new recruit arriving at USMC Recruit Depot, Parris Island, S.C.. This video was shot and edited entirely on-site with…
Teaching the USMC Public Affairs Command Owned Media Marketing
I shot this video at the USMC Recruit Depot as part of a public affairs initiative I led at Parris Island during the Educator’s Workshop with two objectives in mind. This video is entirely candid and nothing was “staged” for the camera. My first objective was to teach the Marine Corps public affairs command how…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.