Eric Schwartzman's Blog
Growing Your Facebook and Twitter Followers through Social Automation
Finally, there’s a way to grow your social network, increase engagement and site registrations without having to Tweet and Facebook 24/7. Through a relatively new type of service called a user management platform for the social web, you can invite visitors to your destination website to use their Facebook, Twitter, Google, Yahoo, MySpace or Open…
Nuclear Regulatory Commission Chief Spokesperson Eliot Brenner
Social media for government regulators, web 2.0 for power plants, and potential compliance issues surrounding the use of new media by energy companies with US Nuclear Regulatory Commission chief spokesperson Eliot Brenner, a presented at the PRSA International Conference in DC. Eliot Brenner has been director of public affairs at the Nuclear Regulatory Commission. He…
Political News and Social Media with Politico Editor Jim VandeHei
The future of grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption, finding an audience for political news beyond The Beltway and Politico’s appearance in columns by Howard Kurtz and David Carr are among the topics discussed in this exclusive podcast. If you’re in public relations or media…
Exploring Social Media Strategy and Leadership Insights with Charlene Li
Selling social media strategy to leadership, Facebook vs. Google for decision-making and B2B B2C differences are among issues I discussed with Charlene Li, analyst and bestselling author of Open Leadership: How Social Technology Can Transform the Way You Lead. Understanding how social engagement can transform leadership dynamics is crucial. As a public relations agency leader,…
Kodak Before Instagram with Jeffrey Hayzlett
What’s the B2B B2C difference, how does an industrial giant like Kodak switch from consumer to business marketing and use tension to motivate net marketing strategies? What type of business to business research is required and what is the future of marketing to business customers? These are just some the questions we address in…
New York Times Social Media Editor Jennifer Preston
In this episode, Jennifer Preston, Social Media Editor at The New York Times, gives the afternoon keynote at The Digital Impact, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years. This podcast was recorded in downtown New York City. Jennifer Preston is also an Adjunct Professor…
Google Director of Communications and Public Affairs Gabriel Stricker
In this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years. Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from…
Facebooking Event Marketing Aloha Style with Paul Klink
If you’re interested in learning how you can use Facebook to market local events, this podcast episode is for you. We cover event marketing on Facebook fan pages vs. event marketing through personal Facebook profiles. We also talk about what should be included in a Facebook event marketing status update, how frequently you should post…
Crisis Communications at US Pacific Command with Daniel King
US Army Lieutenant Colonel Daniel King, Deputy Director at US Pacific Command on the North Korean Nuclear threat and a rise in spoofed Facebook pages of US Military officials. This is an excerpt for an audio interview with the Lt. Colonel, which is available for download.
Digital Strategic Communications for Public Affairs at US Pacific Command
At the end of my digital media public affairs workshop at US Pacific Command, I sat down with US Army Lieutenant Colonel Daniel King, the command’s deputy director of public affairs, to discuss the major threats facing the US and its allies in the Pacific and what it means for the strategic public relations management…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.