Eric Schwartzman's Blog
Social Media in Berlin
In preparation for my second German-American Social Media Boot Camp in Berlin, I assembled an expert panel of digital communications professionals to discuss the state of social media in Germany, and the start-up scene in Berlin. Germany has come a long way since Fredric Lardinois wrote on ReadWriteWeb that the country is still 5…
HOW TO: Pick the Best Open Source WordPress Designer
How do you find and retain the best WordPress Designers? WordPress, web software built by hundreds of community volunteers to create websites and blogs, currently powers 14.7% of the top million websites in the world, up from just 8.5% last year, and the latest data shows that 22 out of every 100 new active domains…
HOW TO: Create Online Training Courses
What is the future of elearning? How do you design online training courses? How do you keep people interested? And how, if at all, will gamification and the social web change the way we learn? Keeping up to date with the latest changes to software and web services we use for work has…
Shani Higgins Presents Business Blogging Stats at PR Summit
Blogging statistics, including counts on blog readership and blog traffic, were presented by Technorati CEO Shani Higgins to public relations agency leaders at the PR Summit in San Francisco. Much of the data she shared was a preview of the blogging stats to be included this fall in the Technorati State of the Blogosphere Report.…
Inside the Personal Spaceflight Industry with Peter Diamandis
Life on Mars, space colonies and inspiring innovation with Peter H. Diamandis (@peterdiamandis) Chairman and CEO, X PRIZE Foundation, a key figure in the development of the personal spaceflight industry. Peter has created many space-related businesses and organizations, including the X PRIZE Foundation, an educational nonprofit prize institute whose mission is “to create radical breakthroughs…
The Science of Increasing Your Online Influencer Score
What’s your online influencer score? In this episode, you’ll find out why your influencer score matters and what you can do to increase it. Klout was one of the first company’s to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence. Klout’s API had 2 billion calls…
Kara Swisher on Murdoch, Huffington and Pogue
If you’re interested in tech news, you will find this very interesting. If you’re a media relations professional in tech pr, you’ve just hit the mother lode. In this podcast, Cathy Brooks, who currently handles marketing for Draper Fisher Jurvetson backed Israeli mobile search app provider DoAT interviews All Things D co-editor Kara Swisher about her tech blog’s personality, the hamsterization…
Tips from Chris Brogan on How to Share Social Media
Learning how to share social media, whether with a tweet, a post on Facebook or even +1ing someone on Google+, can be confusing to some. Posting a link on your business Facebook page may not be the best Facebook wall post choice. Your recent tweet may not give you the response you were expecting. Many…
HOW TO: Master Social Media Engagement with Chris Brogan
How to master social media engagement is a question asked widely by businesses and consumers. Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares? Are you writing the best Facebook wall posts? Do you know how to use Twitter for business? Do you find yourself…
How Black Hat SEOs Game Google Search
Are black hat SEO specialists getting better at outsmarting Google? And is Google Local Search particularly susceptible to gaming? Earlier this year, JCPenney and Overstock.com had to be manually demoted by Google because they were paying for inbound links to inflate their rankings artificially. Last month, a Chinese start-up that uses illicit SEO tactics to…
Content Marketing, SEO, and Digital PR Podcasts
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