Eric Schwartzman's Blog
Social Media Training Validated by Altimeter Group
Social media training was recognized as the best way to mitigate risk and scale social media engagement by none other than Altimeter Group founder Charlene Li, whose firm unveiled a new offering to help organizations effectively integrate digital media, social media and digital marketing into traditional business practices. Despite the success of first movers like…
Free Online Social Media Training Course Library Goes Live
If you’re in need of free online social media training, I developed a curriculum of free courses that provides small business with essential online social media learning, and larger businesses with a scalable way to raise the digital IQ of their ranks beyond their marketing and PR departments, who may be seen as their employer’s…
Social Media Drives TV Viewership 52% at London Olympics
The numbers are in from Google and they show, yet again, that social media doesn’t kill broadcast media. It complements it. Had the IOC and its official sponsors really understood this, perhaps they wouldn’t have issued their draconian social media policy. In a post about the real reasons why the Social Media Policy (aka #Rule40)…
Why Your Social Media Policy May Need an Update with Lisa Milam-Perez
I’ve updated my social media policy template as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in…
Auto Industry Bailout PR at GM
Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense…
B2B Growth Marketing and Lead Generation on Linkedin
If you’re a B2B growth marketer looking to generate leads on Linkedin marketing strategy, this podcast is for you. You’re going to get tangible, applied Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), API Evangelist at Akamai Technologies who blogs at Princess Polymath. In this…
When Collaborative Consumption Fails; Sharing Economy’s Dirty Little Secret
The business model known as collaborative consumption — where buyers and sellers trade without intermediaries through an online community marketplaces — has been a homerun for Ebay and Craigslist. But a new breed of start-ups like AirBNB, which apply the same model to service industries, where responses times are critical, and relationships matter, are having…
The Unspoken AirBNB Risk Factor
It sounds almost too good to be true: rent an apartment in any city for a fraction of what it costs to stay at a hotel. You get a kitchen, more space and save a lot of money. And that much IS true. But with the savings comes the risk and stress of fending for…
Facebook Marketing Update
In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph” and explains why social design and engineering is the future of social marketing. Social marketing campaigns — where people-powered social media optimization and social networking activities comprise the bulk of the social…
Major Marketing Insights from Le Web in Paris
Most Facebook and LinkedIn members are outside of the US. So, when you market through social networks or SEO, you’re promoting your message to a global audience. To be successful, you need a global perspective. And that’s what this episode is about. In it, you will get significant take aways and marketing insights from what…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.