Eric Schwartzman's Blog
Inside The SAP Global Brand Advocacy Program
In this podcast episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall about the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is essential for journalists, enabling them to draw upon copyrighted…
Digital Media Monitoring Audit: Transatlantic Trade and Investment Partnership (TTIP)
A digital media monitoring audit I recently conducted for Ambassador Deborah McCarthy at the US Embassy in Vilnius revealed that the Transatlantic Trade and Investment Partnership (TTIP) is the leading topic among Eastern Europeans on social networks. The findings underscore data from Pew Research, which shows 71% of of Eastern Europeans support a proposed free…
Naomi Oreskes Talks About Her Book Merchants of Doubt
How do you develop a climate change communication strategy in an environment where 97% of climate scientists agree that human activity is having a significant impact on climate change but only 50% of the general public agrees? More Climate Change Public Affairs Podcasts This disconnect between the scientific consensus on climate change and public opinion…
Navigating Social Media in Latin America and the Caribbean [Research]
My firm just completed a comprehensive study for the IDB Group on private sector discussions on social media among local companies, financial markets, multilatinas, and peer multilaterals in Latin America and the Caribbean. This post features a summary of our findings. Let’s get into the data. Latin American Businesses are Social Latin American Internet users…
How Social Media Policy Guidelines Stifle Innovation
Is free speech critical to innovation, or is it okay to tell employees what they can and can’t say in your organization’s social media policy guidelines? It’s the questions I’m asking myself right now. I’m thinking my Social Media Policy Template and Social Media Policy Development Training Course may be in need of an update?…
Social Media Compliance for Financial Services
Morgan Stanley’s decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. FINRA fined Barclays $3.75M for system is record keeping and email retention failure. And last June, the regulator warned investors against trading on “pump-and-dump” emails. The finance industry has…
Digital Marketing for Financial Services Companies with Mike Langford
Morgan Stanley’s decision to loosen the reign for their financial advisers on Twitter is the latest in a long list of financial services case studies of interest to website marketing companies. FINRA fined Barclays $3.75M for system is record keeping and email retention failure. The regulator warned investors against trading on “pump-and-dump” emails. The finance…
Top PR Firms Commit to Abide by Wikipedia Terms of Use
Ideally, you want someone with a neutral point of view editing Wikipedia entries, not a PR firm clandestinely gussying up their client’s pages. PR has a conflict of interest. But that doesn’t mean they can’t also help improve the accuracy of Wikipedia entries or that they shouldn’t have a right to do so. It’s…
Enterprise Social Compliance Best Practices
Most people think social media policies are just for regulated industries. It is true that regulated industries have more rules to comply with. But social media compliance is everybody’s business. Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t…
Federal Judge Calls Social Media Disclaimers Unlawful
In a significant legal development, a US Federal judge has deemed it unlawful for social media policies to require employees to include a disclaimer in their posts, stating that their opinions are their own. The judge expressed that such a restriction was “unreasonably burdensome,” adding a new dimension to the ongoing debate on employee rights…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.