Eric Schwartzman's Blog
How to Integrate Slack and ProWorkFlow with Zapier
If you’re thinking about integrating Slack with a project management tool like ProWorkFlow using middleware like Zapier, read on. I’m going to save you time and money. It’s easy to see why people get excited about simplifying the software they use at work by integrating different tools. For employees, getting different tools to talk to each other means…
Using Virtual Reality for Teachable Moments
Could Virtual Reality bring us world peace? If you’re not using VR as a family entertainment attraction, then maybe. “There’s a reason people aren’t playing video games for ten hours a day in VR,” says Jeremy Bailenson, founding director of the Virtual Human Interactions Lab at Stanford University. “VR’s not for being used all the time. It’s…
Protecting Patient Privacy on Social Media: Must-Read HIPAA Guide
The main rule that governs healthcare privacy is derived from a 1996 Federal Law called the Health Insurance Portability and Accountability Act, or HIPAA. It was fleshed out by the Department of Health and Human Services, which began enforcing it as a regulation in 2002 and although the rule predates the rise of social media, its provision…
What Shapes Human Psychology More: Nature or Nurture?
What’s a more important driver of human psychology? Nature or nurture? I just finished these books about the nature vs nurture debate, both by psychologists and here’s I learned that are applicable to B2B digital marketing strategy. Each book answered a different side of the question. If we are born emotionally predisposed to different points of view,…
B2B Digital Marketing: How to Get Found by Qualified Job Candidates
In the world of B2B digital marketing jobs to potential employees, what’s the difference between online dating and hiring online? The answer is, other than profit motive, not all that much. Both B2B digital marketing efforts begin with a short list built online and — with the exception of short term hires — a micro-conversion…
Is Trump Helping or Hurting the Gig Economy?
President Donald Trump has made it clear. When it comes to jobs and foreign trade, his administration will put American jobs “first.” But what does that mean for the gig economy, where people outsource jobs to freelancers via the web? And what will it mean for online talent platforms that match employers with subcontractors for…
Social Media Policy Analysis: FDA Revises Social Media Policy
Social Media Policy Analysis The New FDA Social Media Policy [PDF] is unlikely to achieve its stated purpose of encouraging “…the use of school media technologies to enhance communications.” Developing a social media policy for employees is tough business. Anyone who’s done it will tell you. If you want to save yourself a ton of time, start…
SAP Marketing via B2B Online Training Courses [PODCAST]
Find out how SAP marketers are using eLearning to drive the adoption of their latest software products and why social networks may need better legal chops to stand up to DMCA takedown requests from startups like Ashley Madison B2B Marketing News and Trends Eric and Paul discuss Ashley Madison’s attempt to use the DMCA to…
Paid Media on Social and Mobile with Greg Johns
In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online advertising plays in building demand for products and services with Greg Johns, SVP, Senior Director Digital Strategy at Initiative and new research by Joseph Turow and Michael Hennessey from Annenberg and Nora Draper the University of New Hampshire that finds most Americans…
B2B Content Marketing Strategy with Mike Moran
How do you conduct B2B content marketing when your competitors are already way ahead of you? When the first-mover advantage is gone, what is your content marketing agency’s plan for competitive differentiation and B2B Lead Generation? How do you deliver a B2B content marketing strategy to a client with aggressive, aspirational goals? Paul Gillin and…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.