Eric Schwartzman's Blog
How To Get Press Coverage Without Hiring Outside PR
The news media are the original influencers. Everybody knows the value of press coverage. It’s a great way to drive demand because it’s a neutral, third-party endorsement. And if the news media is reporting about your brand, it must be worth checking out. But if you don’t know how to write a press release, a…
3 Ways to Improve Public Relations Performance in Lean Times
The coronavirus pandemic will forever change how information workers collaborate. While we’re all working separately from home, our fate as a species has never been more connected. What’s the use of taking extreme measures and imposing a lock down to flatten the curve in one country if a neighboring country does nothing? There’s only one…
Hugh Forrest Unlocks Secrets of SXSW Keynote Selection Criteria
If you want get booked to keynote SXSW, now’s the time to start planning. And what better way to start then by listening to this exclusive deep dive interview with Hugh Forrest, Chief Programming Office at SXSW, about how he goes about making that decision? Welcome to my first episode of the new B2B Lead…
Are Sentiment Analysis Algorithms Accurate?
Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are working to crack the code. For a public relations professional’s perspective, if Google knows what I want to search, Amazon knows what I want to buy and Netflix knows what I want to watch, shouldn’t…
Is Your Startup Ready to Outsource to a PR Firm?
Startups used to hire a public relations firm with experience in their industry and relationships with reporters covering their trade. If you were a B2B tech company, you wanted to retain the services of a B2B tech PR firm. If you were in video games, you sought a video game PR agency. That’s still true…
How to Measure the Business Impact of Public Relations
Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny Bentwood, Global Head of Data & Analytics at Golin, who explains how to slay the business impact and lack of metrics dragons in this blog post and podcast. To effectively measure the business impact of…
B2B Marketing Revenue Attribution Models
B2B marketing is a discipline where buyer expectations are high. As a result, B2B marketing agencies often struggle to find revenue attribution models to better understand the B2B customer journey. In a report, Forrester found the ROI of Bizible – a multi-touch attribution reporting vendor focused on measuring the revenue impact of marketing efforts –…
Which Jobs are Most at Risk of Being Replaced by AI?
Since it’s a highly social, creative endeavor where the inputs and outcomes aren’t easily quantifiable, the risk of jobs at public relations agencies being replaced by artificial intelligence is among the lowest of all careers, according to Kai-Fu Lee, former president of Google China who includes this chart in his New York Times Best Seller…
Power of the PR Cloud: Intrado’s Cutting-Edge Solution with CEO Ben Chodor
There’s a new PR Cloud in the sky that you need to know about called Intrado. Ben Chodor, President of Digital Media at Intrado was my guest on a webinar about their full-stack PR software solution, which is anchored by Notified an acquisition they made. After a comprehensive review of the PR Enablement Platform space,…
11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce
Even if you get blackjack, hitting a 17 is still a bad decision, because the odds are, in the long run, you’ll lose Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. And as more companies mature from making impulsive decisions based on data in spreadsheets to making…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.