Eric Schwartzman's Blog
B2B vs B2C SEO: 5 Content Marketing Insights
If your objective is B2B growth marketing, you need to approach search engine optimization differently. You need a strategy for SEO for B2B. Buying cycles, price, creative content strategy, and whether you’re selling a product or a service all factor into your ability to find the right B2B content marketing company to generate leads for…
4 Reasons Why Online Training Makes Sense for Your Business
If you’re comparing online training vs classroom training to win budget or resources for online training initiatives at your organization, I have some good info to help you build your business case. When it’s done right, online training — which knowledge transfer through virtual instructor-led, self paced online courses — in many ways is actually…
Social Media Monitoring Report: Black Lives Matter and Anonymous Hashtags Surge
Yesterday, amidst widespread racially-stoked protests and looting in the US, tweets with the hashtags #BlackLivesMatter and #Anonymous surpassed 5.5 million. The hashtags surpassed #coronavirus, which appear in 255 thousand tweets. Top 3 Hashtags on Sunday, May 31, 2020 The #BlackLivesMatter hashtag, along with the hashtags #JusticeForAhmaud and #AhmaudAubrey spiked earlier in the month, appearing on…
11 Easy Growth Marketing Hacks from Neil Patel
If you’re wondering what is growth marketing or what is a growth marketer, this post is for you. I’m a Los Angeles-based digital marketing consultant and had the honor of connecting with global lead generation and demand generation master Neil Patel. He graciously walked me through what it takes to be a growth marketer. As…
How to Lead a Hands-On Social Media Training
In digital marketing, content marketing, search engine optimization, list building, and email marketing continue to be significant revenue drivers. So how does social media feed into that, and how are B2B content marketers leveraging social to achieve an ROI? What’s the role of owned media? If blogs and podcasts are so influential, why do some…
How to Scale Online Customer Success with Online Training
I started beating the online training drum in 2010. But it took a pandemic and a lockdown for us to finally wake up to real value of online training, as well as virtual meetings. After a decade producing virtual instructor-led and self-paced online trainings to onboard users for SaaS companies and boost customer success, online…
B2B Marketing Agency Unveils Secrets to Lead Generation, Growth Hacking, and Demand Generation
For B2B companies, search engine optimization is just one part of lead generation. Equally important are content marketing, social media, email marketing, A/B testing, and conversion optimization. In this episode, we go deep with demand gen maverick Gaetano DeNardi about assessing an existing site, increasing its organic traffic through SEO, growing your email list, and…
How To Become a Forbes Councils Member
While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the world’s most influential business media brands. As a result of their annual power lists, Forbes has an enormous brand cachet. It symbolizes success and wealth, but it’s also so much more. It’s a community helping business leaders across various industries connect…
Tech Tools fora Digital PR Consultant with Linkedin Learning’s Martin Waxman
If you’re a digital PR consultant looking to keep abreast of the latest tools, this discussion with Linkedin Learning instructor Martin Waxman on the Earned Media Podcast. We started with a passage from Arundhati Roy’s essay, which appeared in the Financial Times and talked about the opportunity to make intentional decisions about what practices to…
B2B Content Marketing Strategy Briefing
B2B content marketing companies are helped by Semrush, which has utilized B2B content marketing as the lead generation channel for many years, entirely with in-house resources. The irony is that Semrush promotes it’s SaaS SEO toolkit platform to SEO consultants and content marketing agencies to guide their keyword research and competitive analysis. I sat down…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.