Eric Schwartzman's Blog
Google Search Quality Rater Guidelines with Marketing Analytics Consultant Katie Robbert
Katie Robbert is the CEO of Trust Insights, a marketing analytics consulting firm. She is Google Analytics certified, with a Master of Science in marketing and technological innovation, and has years of experience in SEO and data analytics. In this episode, she talks about Powering Modern SEO with Social Media Data, a white paper her…
Myth Busting Conversion Rate Optimization with Tim Ash
In this episode conversion rate optimization Tim Ash, CEO at TimAsh.com. In this interview with Eric Schwartzman, our conversion rate optimization expert guest talks about the relationship of psychology and content marketing. Tim Ash has delivered digital marketing keynote presentations events all over the world for Google, Facebook, Pubcon and others. He’s the author of…
Growth Marketing Playbook with Ray Wang
The shift to digital was hastened by the lockdown. But are B2B growth marketing ops professionals adopting technology at the expense of personal interaction? And is B2B growth marketing strategy tempting us to disregard the human side of building relationships with business customers? In this episode, bestselling author and keynote speaker Ray Wang, founder and…
Defending our Climate in the War Against Science with Joe Romm
Our guest for this episode is Joseph Romm, an American author, blogger, and Ph.D. in Physics from MIT who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security and efficiency through green technologies through climate communications. He is a Fellow of the American Association for the Advancement of Science, the founding…
Best Podcasts with HotPod Newsletter Founder Nick Quah
What makes the best podcasts great is a subjective question with no real answer. In this episode of the B2B Lead Gen Podcast, benevolent journalist Nick Quah – who has been covering the business of podcasting in 2015 – talks about the elements of the best podcasts, the search for niche podcast audiences, the basics…
B2B Content Marketing Optimization Secrets
B2B content marketing creative is more strategic when you use the best B2B content production tools to determine your topical focus. In this episode Jeff Coyle, co-founder and CSO for MarketMuse – a company specializing in helping the content marketing agency plan and craft content marketing campaigns to maximize results – shares his B2B content…
Unveiling Google’s Search Quality Guidelines Insights: Exclusive Interview with Trust Insights CEO Katie Robbert
Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy In this exclusive podcast interview with Trust Insights CEO Katie Robberts, we discuss how Google’s Search Quality Rater Guidelines impact search engine optimization strategy. As businesses seek more effective ways to connect with their target audiences, innovative methods for unearthing pertinent keywords are vital. Rather…
Cybersecurity Risks of Digital Marketing with Daniel King
What’s the best way for digital marketers to conduct B2B lead generation without falling prey to malicious data breaches, ransomware-driven DDoS attacks, and other deceptive, criminal money-making schemes? In this podcast, Daniel J.W. King, Chief at IBM Security Command and a Former Officer in the US Cyber Command, discusses digital marketing and lead generation from…
Climate Scientist on Culprits in PR War Against Science
“It’s anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania State University. “It’s a concerted, agenda-driven effort to communicate non scientific, unscientific beliefs. That’s what’s so dangerous today. That’s what vested interests have been advocating, have been pushing forward, have been spreading.” This isn’t what…
How Brian Dean of Backlinko Grew His Traffic in the Ultra Competitive World of SEO Blogs
Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link-building strategies, sharing free tips through a website, YouTube channel, and email marketing that are designed to make a market for online courses he sells. He started his company in 2013, but it took three before his traffic started to pick…
Content Marketing, SEO, and Digital PR Podcasts
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