Eric Schwartzman's Blog
CNN Fires Eason Jordan for Comments Shared by Online Influencers
Eason Jordan’s resignation wasn’t so much a victory for online influencers as it was a reputation management failure. By failing to adapt the network’s media relations practices in a meaningful way to work for online influencers, CNN set him up. CNN’s and Eason Jordan’s mistake was trying to mandate conventional media relations tactics with digital…
Digital Public Relations Could Solve Industry’s PR Problem
An article on the cover of the New York Times Sunday Business section titled “Spinning Frenzy: Bad Press for P.R.” (which is also the lead business story at nytimes.com) brings the Armstrong Williams/Ketchum/Dept. of Education scandal to the attention of a mainstream audience. The story ends with the following quote: “It’s an opportunity for people…
Improve Marketing Accountable with Digital PR
Ron Aslop’s article in yesterday’s Wall Street Journal on the need for M.B.A. programs to do a better job covering public relations and marketing communications in their curriculum quotes McCall Butler of Fleishman-Hillard Public Relations in New York saying… “MBA programs are very obsessed with numbers, and since you can’t tie numbers easily to communications,…
Finding 72 Market Street’s Kick-Ass Chili Recipe Online
I’ll be far away from the real Jerry McGuire, sports agent Leigh Steinberg who hosts his famous Super Bowl Party every year, watching the game at home instead with friends and family on our new Panasonic HD Plasma with Bose Surround Sound. I handled public relations for the release of Leigh’s book “Winning with Integrity.”…
TiVo SDK and the Legendary PR Campaign that Begat the Long Tail
No disrespect to Marty Yudkovitz, who’s probably a capable, stand-up guy, but the real news at TiVo this week is Tahiti, their just-released software developers kit, which opens their platform (or gateway to the living room) to third-party developers. And they’re kicking it off with a contest to be judged by a panel that includes…
Google Takes the Ring: Putting Video Monitoring Services and TV Guide on the Ropes
If you’re a public relations firm leader who spends time getting reporters to write about television programs so that viewers will tune in, this news about how technology is changing the way people decide what to watch may be of interest. Google’s announcement that they’ll add TV closed captioning to the list of searchable sources…
PR Firm Ketchum Says “Lapse in Judgement” Done with “Highest Integrity”
Here’s public relations agency Ketchum’s apology statement, released selectively to journalists. It is not posted on Ketchum or Omni Group’s website, and was not cleared on any of the wire services. It has been kept far away from Google’s spiders for fear of being indexed and made searchable forever more. Google SERPs are the front-page…
Ketchum PR Misfire: Lesson in Public Apology Crisis Communications [Case Study]
The art of the public apology is a delicate yet vital practice. A public relations agency can play a pivotal role in crafting and disseminating a formal statement that acknowledges mistakes, expresses regret, and outlines corrective actions when a situation or issue has harmed a company’s reputation. This article explores the significance of public apologies…
First Blog Post on My Blog
As a regular contributor to iPressroom’s Internet PR News Blog, I thought it was about time I launched a blog of its own. As a former director at Weber Shandwick‘s crown jewel public relations agency Rogers & Cowan, the founder of iPressroom, which leases fully-function online media centers to organizations on the Net, the managing director…
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