Eric Schwartzman's Blog
B2B Marketing: Are Las Vegas Trade Shows Back Yet?
State of the Live Conference Circuit for Digital Keynote Marketing Speakers So here’s the deal. I just got back from the Las Vegas Convention Center to deliver a digital marketing keynote at Amusement Expo International. This was my first live keynote appearance since trade shows and conferences shut down after the global pandemic. Conferences and…
Scaling Content Marketing with Mike Prasad
Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers who can help brands scale their content marketing efforts, as well as Marketing Club on Clubhouse, a top 10 club globally and the biggest industry club on the platform with 270,000 members. Every Monday at 12pm PT Marketing Club…
4 Ways to Use Podcast Monitoring for Your Brand
Audio is everywhere these days. A cacophony of voices has been unleashed by the rise of social audio platforms, but for listeners, it’s being built on a strong foundation laid by decades of podcasters and their fans. This podcasting ecosystem is more interactive than it may appear, with fans more engaged and more likely to…
Building Profitable Substack Email Newsletters with Isaac Saul
Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the world. He has written for Daily Mail, HuffPost, New York Daily News, Vox, and many others. These days, though, he runs Tangle, an independent, ad-free, nonpartisan political newsletter distributed on Substack, a newsletter distribution platform…
Editorial Decision Making at Fast Company with Tech Editor Harry McCracken
Harry McCracken is an award-winning journalist and Technology Editor of Fast Company, a news media outlet dedicated to inspiring readers to think beyond traditional boundaries and create the future of business. In this podcast interview, Harry talks about how he decides what to write about, regulating tech without ruining it, restoring trust in journalism, YouTube’s…
Content Marketing Secrets from Joe Pulizzi
Joe Pulizzi is the best-selling author of Content Inc., Killing Marketing, and Epic Content Marketing, which Fortune Magazine named a “must-read business book.” He is the founder of digital content news site The Tilt and the Content Marketing Institute, which he sold in 2016, and the host of the Content Inc podcast and This Old…
Public Relation Agency Publicist David Ratner on Promoting Books for the New York Times Bestseller List
David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing companies, and book publicity consulting. The former president of a large book public relations agency, he has worked with leading publishers, as well as hundreds of best-selling authors across all genres. These days, the majority…
How to Pitch Forbes Writer and Former PR Agency Consultant David Bloom
David Bloom is a writer at Forbes, TVRev, and Tubefilter, and is the host of the Bloom in Tech podcast. A long-time journalist for a range of daily newspapers in Memphis, Dallas and Los Angeles, he has also written for Red Herring, Variety and Deadline Hollywood. He spent a decade as a public relations agency…
Boutique Public Relations Agency COO Katie Kern on Diversity and Inclusion
In this episode, Katie Kern, COO of Media Frenzy Global, a public relations agency with offices in Atlanta, and London, discusses Clubhouse, the Meghan Markle Oprah Winfrey interview, the #BlackWomenatWork hashtag, Billie Holiday, alternate realities, diversity, inclusion, and much, much more. She’s an expert at getting press coverage for her clients. Kern started as a…
Google Search Quality Rater Guidelines with Marketing Analytics Consultant Katie Robbert
Katie Robbert is the CEO of Trust Insights, a marketing analytics consulting firm. She is Google Analytics certified, with a Master of Science in marketing and technological innovation, and has years of experience in SEO and data analytics. In this episode, she talks about Powering Modern SEO with Social Media Data, a white paper her…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.