Eric Schwartzman's Blog
Building a Business Case for Podcasting
These are my opening remarks from yesterday’s panel on building a business case for podcasting at Syndicate New York, which unpacks an integrated marketing approach to public relations strategy and interactive marketing through blogs, RSS, dynamic web presence, SEO consulting, and email marketing. Last year, the question on everyone’s mind was whether or not podcasting…
Jeff Jarvis Delivers Open Source Keynote at Syndicate Conference
Jeff Jarvis is giving the opening keynote at Syndicate NY. He’s the speaker I’m most excited about hearing from at the conference. He started with a list of topics: Then he took a vote, looking for guidance on what to talk about. It reminds me of the studios’ early experiments to produce interactive movies, where…
PR Pitching Tips for Broadcast News with CNN Anchor Ali Velshi
In this interview, I talked to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR firms, and using the tech to research news. Ali Velshi, a news anchor for CNN, contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room. Velshi previously hosted…
Public Relations Master Class with Peter Himler
Public relations is skill learned best through experience. In this exclusive interview – which is pretty much a recorded public relations master class – Peter Himler goes deep into public relations agency best practices. Peter Himler is the principal of Flatiron Communications, a PR firm in New York City. He was the Chief Media Officer…
Golin Harris Founder Al Golin on Public Relations Management Best Practices
In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and getting press coverage. PR Management Best Practices 4:24 – Al Golin explains what public relations is. 5:35 – Golin on…
Burson-Marsteller Founder Harold Burson on Importance of PR Consulting Experience
Burson-Marsteller PR Firm Founder Harold Burson – who passed away on Jan. 10, 2020, at the age of 98 – talks about public relations firm management and shares advice to PR job seekers. Harold handled crisis communications for the infamous Tylenol-tampering case and a devastating gas leak in India. He was the founding chairman of…
Pitching Hard News with CNN Anchor Renay San Miguel
If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based…
User Experience is the New PR with Jakob Nielsen
The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,…
The Distracted Student: Navigating the Impact of Partial Attention in Higher Education
During a recent lecture to a public relations class at Pepperdine University, I couldn’t help but notice something concerning. Throughout my talk, most students had their laptops open and were engrossed in their screens. As a keynote speaker and professional development trainer, it’s only natural to hope for an engaged audience. Still, it got me…
Digital PR Keynote for the PRSA Independant Practitioners Group
This is a recording of my talk on Digital PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter, and pre-Tik-Tok. I focused on blogs, podcasts, and other web-related technologies and how PR consultants can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about his experiences at the Grammy’s…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.