Eric Schwartzman's Blog
Film Preservation, Digital Imaging, and Wearable Tech Insights with HP VP Howard Taub
This is a conversation with Howard Taub of HP Labs about place-based media, wearable cameras, and the rude awakening we all may be in for if we don’t archive our data appropriately. Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also a…
Disruption of News Media Business with Digiday Editor Brian Morrissey
This is an exclusive interview with Brian Morrissey, when he was a reporter at Adweek, about digital advertising, ad tech trends, and what the future of marketing will look. Much of what he speculated came true. Today, Brian Morrissey is Editor in Chief at Digiday, which confronts technology’s disruption of the media and marketing industries.…
Inside the Early Digital Hip Hop Years with Quincy Jones III
In this exclusive, candid interview, QD3 Chairman Quincy Jones, III, and President Paul Campbell discuss the entertainment business, social media marketing, and taming tech for competitive advantage. Quincy “QD3” Jones, III is the Chairman, CEO, and Chief Creative Officer of QD3. A Hip Hop pioneer, Quincy decided to attend the noted Berklee College of Music…
Inside the Ad Tech Revolution with Omnicom Digital CEO Jonathan Nelson
This is a fascinating, high-level conversation with Omnicom Digital advertising agency CEO Jonathan Nelson about the history of ad tech, open source software, managing digital creative, leveraging digital advertising, and social media marketing tools and services. This was recorded when Jonathan Nelson was CEO at Organic, whose pioneering work helped to make the Internet the…
Influencer Marketing in Public Relations with Emily Riley
In this candid interview with Emily Riley, CEO and Founder at Riley Strategic – which provides competitive positioning, marketing, product roadmap planning, thought leadership, analyst, and public relations agency services to clients – she shares all kinds of details about working with social media influencers and social media marketing best practices Emily Riley was an…
Public Relations Experts Focus on Tolerance and Tech at International Conference
Public Relations Society of America CEO Cheryl Proctor-Rogers opened the PRSA International Conference in Salt Lake this afternoon with a challenge to public relations firm leaders to be careful not to surround themselves only with others like themselves who share the same cultural experience. Rather than hire employees with similar political and social views, she…
Video Game Public Relations Primer with Dean Takahashi of Venture Beat
This is a foundational briefing from reporter Dean Takahashi for video game public relations firms. If you want to specialize in public relations for the video game industry, this exclusive interview will bring you up to speed quickly on media relations best practices in this vertical. Before Venture Beat, Dean Takahashi was a San Jose…
Podcast Audience Measurement and Valuation with Ron Bloom
In this exclusive interview, Podshow CEO Ron Bloom shares best practices for podcast advertisers, podcast measurement, and valuing podcast audiences. Ron Bloom is the visionary CEO and business leader behind the founding of PodShow. Mr. Bloom is ultimately responsible for PodShow’s business units, team building, operations, financing and hyper-growth. Bloom was the chief strategist in…
Podcast Marketing Strategy with Nielsen Analyst Larry Gerbrandt
I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is insightful if you’re working on creating…
Podcast Marketing Metrics with David Sifry
David Sifry is VP of the Center for Technology and Society at the Anti-Defamation League. Before that, he was the CEO of Technorati, the first RSS search engine. In this interview, we talk about building a business case for podcasting, podcasting marketing, and RSS advertising. David Sifry is a serial entrepreneur with over 30 years…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.