Eric Schwartzman's Blog
Social Media PR Skills Wanted by Employers, Study Shows
Social media PR skills are just as critical as mainstream media relations experience, according to a study that we released this morning with Trendstream, Korn/Ferry International, and the Public Relations Society of America. Social Media Public Relations Skills Highlights Schwartzman & Associates will record a podcast discussion about the results of the study. If you…
Smith-Mundt Fails to Protect Americans from Fake News
Public affairs and public diplomacy blogger Matt Armstrong discusses U.S. Public Diplomacy, repairing America’s image abroad, and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global online public affairs efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy,…
Twitter Marketing Training from PR Firm Leader Sarah Evans
Twitter marketing training episode with public relations firm leader specialist Sarah Evans, who has more than 100,000 followers. In this interview, Sarah talks about a tweet chat she organized that took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, the best online reputation management practices for tweeting on behalf…
Social Media Crisis Management at the Virginia Tech Massacre
Social networks were how student, parents and faculty communicated with each other during the tragic Virginia Tech Massacre, where an active shooter shot and killed 32 people and wounded 17 others on April 16, 2007. Social media usage during the Virginia Tech Massacre is the topic of this discussion with University of Colorado at Boulder…
Online Newsrooms with Toyota’s Internal Communications Head Scott Deyager
Online newsroom best practices, online newsroom design, and social media communications with Scott Deyager – Head of Internal Communications for Toyota North America – who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, mana/PR agencies, and the future of social media communications. Schwartzman & Associates is a PR firm of record…
SEO Consulting Secrets from Google’s Danny Sullivan
SEO Consultants and public relations experts will not want to miss this podcast. It’s a deep-dive interview with former Search Engine Land editor-in-chief Danny Sullivan (he works at Google now as the Public Liason for Search), discussing the world of SEO consulting, the impact of inbound links, citation indexing, local search, online marketing, e-commerce SEO,…
PR Pitching Tips for Wired Magazine from Editor Frank Rose
Public relations agencies take note. This podcast is all about how to pitch Wired Magazine. It’s an exclusive discussion with their contributing editor Frank Rose. In this interview, Frank advises public relations firms on how he decides what to write about, what he expects to find in a company’s online newsroom, and whether or not…
Online Reputation Management in Digital Marketing with Tara Hunt
Your online reputation is what Tara Hunt calls you whuffie. I first heard about “The Whuffie Factor: Using the Power of Social Networks to Build Your Business” on Brian Obkerich’s podcast. I was so taken with Tara Hunt, featured in that interview, that I pinged her whuffie. Now, when I was a kid, if you…
Online Community Management Best Practices
Coming up to speed on online community management best practices can be a little overwhelming because in addition to learning new grassroots public relations skills and concepts, you have to learn a new language. Winning the trust and loyalty of your customers through branded B2B social networks has evolved as its digital marketing sub-discipline. Sometimes,…
Putting the Public Back in Public Relations
If you’re a public relations firm or social media marketing newcomer, I am pleased to introduce you to prolific social media specialist Brian Solis. I’m writing from the Public Relations Society of America Digital Impact Conference, which I am also keynoting and chairing. We just opened the conference in NYC this morning with a keynote…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.