Eric Schwartzman's Blog
How to Conduct Employee Monitoring without Violating Workplace Privacy Laws
EmployeeScreen (acquired by Sterling) celebrated its 10th anniversary last August, making it a grandfather in the hotly contested market for employee screening services. The landscape is dotted with more than 1,000 employee screening companies, many of them specialized boutiques, according to Nick Fishman, chief marketing officer and executive vice president. EmployeeScreen has thrived in that…
Podcasting in Public Relations Campaigns
Business benefits, audio and video production techniques, search engine optimization, a discussion of the latest gear and the future of podcasting in a world of attention deficits with Steve Lubetkin of Professional Podcasts. 01:35 — Steve Lubetkin talks about his introduction to podcasting and his background using technology as a business communicator professional. 03:32 — Eric…
Why Doublespeak is Dangerous
Despite the term’s first appearance in George Orwell’s prolific novel 1984 decades ago, the use of “doublespeak” is on the rise in the US. Whether it’s euphemism, jargon, gobbledygook or inflated language, doublespeak is being used regularly by public affairs agencies, candidates, government agencies and businesses to distance you from the truth. …
Power Social Networking with Jeff Pulver
I know. You’ve heard it a million times. The social web is not a vanity press. It’s a place to develop relationships, where give and take rules and conversations thrive. Sounds great, right? But how does that work in practice? Just because you have a way to introduce yourself, doesn’t mean people…
B2B Lead Generation Best Practices on SlideShare
In this podcast, Rashmi Sinha, CEO of SlideShare talks about B2B lead generation best practices, B2B growth marketing and getting positive user ratings, making sharing beneficial to community members and encouraging meaningful discourse by discouraging anonymity. These show notes are more complete and narrative than in the past. I am writing a book with Paul…
Digital Media Engagement with Mark Drapeau
This is a video excerpt of Mark’s digital media engagement presentation in my master class in Washington, D.C. I will also be released his entire talk as an audio podcast.
Humanizing Brands and Building Loyalty on Twitter with Shel Israel
Of all my guests, I’m particularly excited about this one, who last appeared on this podcast in a joint interview with Robert Scoble. One of the best books I read in 2009 was Twitterville by Shel Israel. I found it so riveting and packed with helpful information that I simply couldn’t read it without a…
Digital Marketing Fundamentals: Pros and Cons of Branded vs. Individual Account Profiles
A frequently asked question I’m often asked is whether or not organizations should tweet from a branded Twitter account with their logo as the profile picture, or just have employees use their own, individual accounts. In this blog post, I’ll suggest how to decide which approach makes the most sense for you. It’s easy to…
How To Generate Leads with B2B Social Networks
How do you use B2B social networks to support complex sales? In all my research, I found very few B2B companies with social media programs anywhere near as sophisticated and effective as the shared marketing program as the SAP Community Network. In fact, it may the greatest B2B social networking case studies of all time.…
Is AI-Powered Sentiment Analysis in Media Monitoring a Sham?
If you have access to a good media monitoring platform, conversations occurring via social media channels present a valuable listening opportunity for organizations. Armed with the right information, organizations can engage in data driven marketing program. Customers are rewarding and getting even with brands, products and services by sharing their experiences on Yelp, Twitter, Charity…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.