Eric Schwartzman's Blog
Online Video for Public Affairs Workshop for the Marines
Owned, shared and earned media are the key components to building an effective online public affairs campaign. I’ve advised the USMC on owned, shared and earned media relations for many years. Owned media refers to websites, blogs, podcasts, virtual events and any other online content that an organization creates to deliver a message to its…
B2B SEO Tactics and Strategies
Sales cycles are different when we research purchasing decisions on behalf of companies and this podcast is devoted to explaining why, how and what it takes to search engine optimize your B2B content marketing. We discuss B2B SEO agency tactics like keyword discovery, B2B website SEO and how B2B sales cycles impact search optimization strategy,…
Digital Marketers Guide to Producing Live Webcasts with Steve Garfield
What begins as a discussion about B2B marketing applications of online video quickly spirals into a geek-out session about how to create live webcasts, online video streaming, production, editing, search engine optimization, archiving and file management. If you’re interested in coming up to speed on the tools and technologies available for producing live video…
How to Dominate Your Public Image in the Digital PR Spectrum
In the battle to get found online, organizations are using social media to wage information warfare to win the trust and confidence of their constituents. Former DoD analyst Mark Drapeau, Ph.D, who is currently an online public diplomacy director at Microsoft, explains how to dominate your information spectrum with lethal generosity. This is a recording…
B2B Marketing at SXSW through Keynotes and Panels
B2B Marketing at SXSW takes many forms, from trade show exhibits to parties to swag. However, the best B2B marketing opportunities at SXSW come from influencing the influencers from the podium. To be most effective in generating buzz at SXSW, secure a speaking spot, which is done online through the SXSW panel picker. Next, the…
Twitter CEO Evan Williams Unveils @Anywhere at SXSW
This special episode, recorded at SXSW in Austin features Twitter founder Evan Williams announcing the new app platform @anywhere and Mashable Editor-in-Chief Adam Ostrow discussing the latest location-based social networking news, changes at Digg, and what’s coming next at Google. SHOW NOTES 00:52 — A summary of the news from this year’s conference, including Twitter’s…
The Rule of Cannibalization: Mashable CEO Pete Cashmore Disintermediation
The article is about a telling, one-on-one interview I did with Pete Cashmore, the CEO of Mashable, at SXSW 2010 in Austin. In the exclusive, Pete Cashmore maps out how Mashable disintermediated mainstream news media competitors, opening his playbook on: Pete Cashmore also shares insights into the potential of the iPad as a platform for…
Selling Digital Marketing Campaigns with Brian Solis
If part of you’re at a PR firm trying to sell digital marketing campaigns to your clients, you don’t want to miss this episode with Brian Solis, released on the eve of the SXSW conference in Austin, Texas. Over the last few years, Brian Solis has shot like a rocket to the top on…
B2B Digital Content and Community Management Best Practices
Social networks have been mainstream for less than five years, but HR.com has delivered much of the same value to its members for over a decade. Founded in 1999, the B2B content site today serves nearly 190,000 members, most of them human resources professionals. Its jewel in the crown is an active calendar of webcasts…
Edelman CEO Richard Edelman on Reputation Management
Richard Edelman discusses what the results of the 2010 Edelman Trust Barometer mean for B2B focused organizations. This interview was conducted as part of the research for an upcoming book about the B2B applications of social media that I am writing with Paul Gillin, which will be published by Wiley later this year. 02:14 –…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.