Eric Schwartzman's Blog
Mobile Search Strategy – Part One
Mobile search volume is growing exponentially. In 2009, there were around a billion monthly searches being made from mobile devices. Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012. Already, 80% of mobile searchers research their purchasing decisions within…
Digital Marketing Research for Reputation Management at Amway
Social marketing research, social media monitoring social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time. Reputation management on global scale requires a combination of social media monitoring software and human intelligence. Online issues management and sentiment analysis may depend on instant analysis of Twitter conversations…
Is Your Social Media Policy Unconstitutional?
If your social media policy restricts employees from criticizing your company on social media, you definitely need to read this. And you need to read it carefully. Because it could save you a lot of money, and a lot of aggravation. According to a story by Steve Greenhouse (@greenhousenyt) of the New York Times, the…
Private Social Networks for Internal Communications
I know what you’re thinking. Private social networks for internal communications are stupid. Be open. Right? But there are plenty of situations where internal social networks make a lot of sense. Think about it. Today, we use activity streams on social networks for marketing, sales and customer service. But there’s nothing private…
The B2B Social Media Marketing Show – 7
The B2B Social Media Marketing Show #7: Are social Q&A services worth your time, searching tweets by LinkedIn profile data and how SXSW used social sync to make registration data useful. Our guest panelists are Jim Cahill (@JimCahill), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess) and Vidya…
If You Already Know the Value of Digital Marketing, Don’t Read This
Keynoting the Dell B2B Social Media Marketing Huddle, Brian Solis shared with laser precision why you’re reading this blog post, why I wrote it, and what social means for the future business. And here’s a little hint. It’s not about PR. And it’s not about marketing. It’s about something much, much bigger. If you read…
The B2B Social Media Marketing Show – 6
The B2B Social Media Marketing Show #6 – LinkedIn launches a news aggregation service, analysts predict B2B marketing spending will rise 6.7%, and a brand’s reaction to a mistaken tweet with guest panelists Jeff Cohen of Social Media B2B and Rick Short of Indium Corp. and its constellation of bloggers. B2B Marketing Discussion Items:
Haitian Earthquake Crisis Management Case Study: Three Insights on Communicating from the Epicenter
When every cell tower in a nation is down, channels soon become overloaded and communicators must depend on disaster communications systems.
Public Relations and Social Media Marketing Travel in Recession
Social media marketing for travel has become more critical to the hospitality industry and the public relations firms serving it since the economic downturn hit the travel industry in 2008. Digital PR consultants, in particular, are also becoming more vital with consumers demanding incentives, requiring more online touch points to make decisions and deals…
3 Ways to Outsource Social Media without Selling Your Soul
I took some flack over my last post about outsourcing your social media voice to a content marketing agency – which despite drawing some very thoughtful comments – I still believe is the wrong way to go for most companies. So now that you know what I think you can’t do, I will share what…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.