Eric Schwartzman's Blog
This Self Help Book Changed My Life
And I hate self help books. In fact, if there was such a thing as self help book repellant, I’d cover myself head to toe before entering an airport book store. I put self help books in same category as shack-rahs, crystals, aroma therapy and life coaches. So imagine my disdain when I first saw…
B2B Sales and Marketing Alignment: 3 Blind Spots to be Mindful Of
Everyone in B2B sales and marketing is discussing aligning sales, marketing, and even customer service to increase conversions and circumvent churn. The holy trinity of alignment has given life to a new management discipline called revenue operations. As a lifelong student of digital business strategy who wrote the first B2B marketing book, I can confidently…
$30M Fine for Unlawful Lead Generation Could Push More Web Data Scrapers Offshore
To eradicate a disease, treat the symptom, but eliminate the cause. For the first time, when it comes to consumer data privacy, the US Federal Trade Commission appears to be focusing on the cause. The FTC just fined Career Education Corp $30M for the deceptive lead generation practices of more than 70 marketing agencies it…
B2B Lead Generation: Align Sales and Marketing Early
In a finite market with a limited number of customers, building relationships with prospects early and often is the smartest approach to B2B lead generation. And your sales people, not marketers, should be cementing those relationships. It’s doesn’t matter that they’re not ready to buy. If they’re a target account, don’t let your desire to…
Beginner’s Guide to Vertically Integrated vs. Best-of-Breed Software
In my last post, I wrote about the concept of end-to-end solutions which home run business processes from beginning to end in one, integrated application. If you’re looking make a digital transformation at your business, which means convert your analog business processes to 100% digital processes, this post will help decide what kind of software…
Disruptive Innovation through End-to-End Solutions
This is a primer for business people. You don’t need to be a techie to get this. In my last post, I explained how businesses are leveraging disruptive technology to outperform their competitors by accelerating the customer journey. In this post, I’ll explain how end to end solutions are used to disrupt markets and help…
Disruption Innovation as a Business Strategy
Disruptive innovation forces workers to adopt work flow processes, learn new skills and even eliminates some jobs and business sectors entirely.
Zoho Grows B2B Lead Generation Software Stack
As best-of-breed, B2B lead generation CRM software as a service solutions mature, and business users become more reliant in their features and capabilities, supporting the vertical integration of cloud stacks from different providers has become riskier and more challenging. Trading off the breadth and depth of disparate point solutions in exchange for a vertically integrated,…
Cambridge Analytica Slammed for Psychographic Advertising
Now that we know Cambridge Analytica used psychographic advertising for political gain, is the revenue model for Google, Facebook, Amazon and Twitter a violation of personal privacy? Should advertisers, marketers, and developers be allowed to target advertising based on psychographics profiles? That’s the question everyone’s asking, despite the fact we willingly surrender any reasonable expectation…
Behavioral Training: Growth Mindset for Innovation and Leadership
Behavioral training is emerging as the best way to teach someone how to develop the courage to step out from the pack and assume a leadership position, according to Carol Dweck, author of the New York Times Best Seller Growth Mindset. Innovators introduce new ideas, practices and products. Their ideas are unfamiliar to us, they change…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.