Eric Schwartzman's Blog
How to Get Press Coverage with Digital PR Consultant Sarah Evans
Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But a skilled digital PR consultant like Sarah knows how to get it. In this post, I’m going to share the digital PR…
3 Webinar Marketing Lessons from SNL at Home
As a result of the pandemic, we are all learning a ton about using webinars for marketing. And after watching the last episode of SNL at Home, I’m convinced there’s a lot we can learn from them too. Social media chatter about SNL at Home spiked significantly, first when the episode was announced, again on…
Pandemic Accelerates Digital Transformation
I spoke to Robbie Vann Adibe, a very successful angel investor from Silicon Valley, about the impact of the pandemic on his portfolio. He’s seen multiple successful exits. We’ve worked together for over a decade and he’s been particularly good at picking winners. I set up the meeting for him with Wired Magazine Editor Chris Anderson, that…
Competitor Analysis, Lead Generation and Keyword Research with SimilarWeb
Having a business with an online presence necessitates being well-versed in the art of media monitoring, tracking and reporting key performance indicators. And the modern marketer is skilled at analyzing their site metrics, turning the insights into data-driven marketing efforts. Measuring Customer Sentiment But what if you could get those same metrics on your competitors? …
Digital Marketing Agency Strategy Deep Dive with Eric Sui
In this post, I’ll tell you how to evaluate digital marketing strategy in this time of uncertainty. Eric Siu is a digital marketing agency owner and strategist who runs a modest, multi-million dollar empire that includes a SaaS company called ClickFlow (an SEO Experimentation Tool), a SaaS digital marketing agency, and a portfolio of mega…
Benefits of Brand Monitoring Tools for Social Media
The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need premium social media monitoring tools, and…
How To Create a Marketing Persona for the CTO
If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires an understanding of who they are and what they do. “A CTO is a sort of ombudsman for all parts of an organization’s technologies,” says Ty Roberts, who currently runs strategic partnerships at TIDAL, JAY…
Los Angeles Public Relations Agency Leaders Share Lockdown PR Best Practices Advice
I organized a panel of Los Angeles Public Relations Agency leaders featuring Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR to discuss how they handle media relations and public relations during the lockdown. It’s not business as usual, but clients are staying active and finding ways to get their…
Is Artificial Intelligence a Risk, and If So, Why?
For many, the notion of artificial intelligence conjures fears of being put out of work by machines. It is likely that many jobs which involve solving specific tasks that don’t change much will eventually become automated. The risk of replacement is higher for some careers than others. To appreciate whether or not AI is likely…
Max Altshuler’s Journey: Mastering Sales-Qualified Leads and Sales-Marketing Synergy
In this podcast episode featuring Max Altshuler, a renowned three-time author and two-time unicorn leader, we discuss the intricate world of identifying sales-qualified leads (SQLs) and optimizing sales engagement. Max Altshuler showcases his expertise in identifying hot leads and optimizing sales engagement, focusing on the connection between content marketing, lead generation, and sales engagement, offering…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.