Eric Schwartzman's Blog
AI Tools for Social Media Engagement and Content Marketing with Kate Bradley Chernis
In the dynamic realm of social media and content marketing, staying ahead of the curve is crucial for businesses and influencers alike. Imagine a tool that leverages artificial intelligence (AI) to automate your social media posts and boost your engagement rates across various platforms. Kate Bradley Chernis, the Founder & CEO of Lately, has brought…
How To Get Started with SEO
Search engine optimization is a broad discipline with a lot to learn, so it’s easy to become overwhelmed. But even if you can’t afford to hire the best SEO specialist, there’s plenty you can yourself to search optimize your website via content marketing. SEO is foundational to nearly all your digital marketing activities and should…
B2B Growth Marketing vs B2B Marketing – What’s the Difference?
The difference between B2B marketing and B2B growth marketing is anything but trivial. On the surface, the big difference may sound superficial. But if you dig deep, it’s actually quite profound. Growth marketing is about engineering the kind of coveted, massive growth that leads to billion-dollar valuations and insanely high trading multiples investors crave. Growth…
Racism in America: Now That We Can No Longer Ignore It, What Should We Do?
If you’re white like me, it can be easy to think, “If I’m not racist…there’s no racism.” Or, “I don’t see it, so it must not be happening.” But that would be denying that the past influences the present or that our upbringing has no impact on our outlook. And that would be denial. The…
5 Reasons on the Business Case for Online Training
It used to be easy to jump on plane and attend a professional development training course somewhere in the world. Now, even my mother-in-law, a self-pronounced technophobe, prefers to see patients on Zoom at this point. And she hated it the first time she tried it. Not that I blame her. At a virtual conference…
Racism & Diversity. Now That I Know, What Can I Do?
The recent protests calling for police reform and justice for George Floyd have shined a beacon on the issues of racism and diversity in America. I have assembled a panel of accomplished public relations agency professionals to discuss Racism in America. “And George Floyd’s death is not rare. It’s just how he died. Cause what’s sad is we’re…
How To Do a Live Streaming Webcast from Zoom to Social Media
The phone rang. It was the Toyota digital marketing manager calling. It was one of those phone calls that was exciting, scary, and life-changing, all at the same time. Mind you, this was many moons before the coronavirus or on-demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before using…
A Brief History of Podcasting
The history of podcasting goes back way before Spotify bought Gimlet Media or Apple started producing original content. Before popular podcasts even existed, a software developer named Dave Winer figured out a way to send an attachment file through an RSS feed. Adam Curry saw it and launched a show called the Daily Source Code,…
3 Ways Digital Proximity Impacts Content, Conversions and Commerce
When I created the Behind the Curtain podcast for the LA Opera, the goal was to sell tickets to younger audiences. And you can’t sell tickets on iTunes. So, if you’re thinking about how to create episodic audio content marketing to leverage via owned media through shared media channels, let’s take a moment to focus…
Top 6 Benefits of Podcasting
This is my attempt to succinctly give you the benefits of starting a podcast. It is intentionally short and sweet. If you want a skyscraper post, go elsewhere. These are the benefits of podcasting from a content marketing perspective. I created these bullets 15 years ago for a client proposal when I launched my first…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.