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Small Business
Digital Transformation
Keynote Speaker

I teach small and medium size businesses how to pivot to digital by explaining digital transformation strategy to nontechnical audiences. I have 20+ years experience in digital business consulting and digital marketing strategy for major brands, startups and SMBs. Through timely, real world examples, I can guide your group through the process of building a sustainable digital business in the age of Amazon, Yelp, and GrubHub.

Small Business
Digital Transformation
Keynote Speaker

I teach small and medium size businesses how to pivot to digital by explaining digital transformation strategy to nontechnical audiences. I have 20+ years experience in digital business consulting and digital marketing strategy for major brands, startups and SMBs. Through timely, real world examples, I can guide your group through the process of building a sustainable digital business in the age of Amazon, Yelp, and GrubHub.

Recent Digital Transformation Keynotes

Digital Transformation Keynote Video

Impact of the Pandemic on Digital Business

If you're getting your customers through Amazon, GrubHub, AirBNB or Upwork, you're not building your business. You're building theirs.

If you're an online influencer or content entrepreneur accessing your audience through Tik Tok, Clubhouse, or Substack, you're not building you audience. You're building their audience.

If you don't have your own online destination and a way to collect customer contact info, you're not building a sustainable digital business.

Find out:

  • Framework for owned, shared, earned, and paid media
  • What digital leaders do differently
  • Increase revenue with conversion rate optimization
  • Segue From outbound to inbound marketing
  • And Much, Much More!

Digital Transformation Keynote Video

How To Build a Sustainable Digital Business

What do successful digital businesses do differently? And why do most new digital businesses fail?

How can small and midsize businesses compete against digital business leaders like Amazon, Yelp, and Grubhub? 

In this practical, tactical session, get a big picture overview of what successful digital business to to convert awareness to consideration to evaluation to transactions so you can build a sustainable digital business.

Find out:
  • Why your website is only as good as your tech stack
  • Search engine optimization and email marketing
  • Converting content into contacts into cash
  • Why whoever controls the layout, controls the payout
  • And much, much more!

Digital Transformation Keynote Video

Optimizing Funnels & Tunnels

Effective content marketing converts content, into contacts, into cash. Analytics are how you keep score, and interoperable, cross functional tech stacks are you achieve velocity.

But exactly how does a white paper, webinar, and email marketing campaign become a lead? What does it take to build, monitor and optimize an online sales funnel?

Join us for an overview on the techniques and tools for lead generation and sales.

Find out:

  • Content calibration framework for driving demand
  • How to stack value with interoperable marketing technology
  • How to demonstrate trustworthiness to visitors and Google
  • How to implement lead acquisition tools
  • Lead scoring, sales enablement, and alignment strategy
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What is digital transformation?

Digital Transformation Keynote Speaker Feedback

jodi-breisler

Eric flew into Greece and left a wake of very happy audiences behind when he left. We had many colleagues from other Embassies across Europe who said they wished they could have had the whole day with him. That is how useful and enjoyable his presentation was.

 

Jodi Breisler

Foreign Service Officer at US Dept. of State
dan-leung

While it is easy to discern through Eric's presentations that he is indeed an expert in this field, what is resoundingly refreshing is that he is also an exceptional public speaker. He is entertaining yet effective in "leading us to water," however, as the true professional he is, the ultimate conclusions are left to us to determine.

Danny Chung

Chief of Staff, Microsoft
jennifer-coleman

Eric hosted a seminar for LIMA at our annual trade show as part of Licensing University (tm). It was by far the most highly-rated session. He was engaging, informative and provided case studies that are relevant to our industry. I highly recommend him as a conference speaker!

Jennifer Coleman

Senior Vice President Marketing, International Licensing Show
cynthia-caramico

The Avaya channel marketing team hired Eric to be our keynote speaker and he delivered a strong presentation in a short period of time. He was a pleasure to work with, his enthusiasm and dedication was clear and his passion came through!

Cynthia Caramico

Senior Global Channel Marketing at Avaya
anne-cowan

Eric did an excellent presentation at our annual cable marketing conference. He did extensive research in advance and his presentation was relevant, insightful and interactive. The session scored very highly on our post-con survey, with 4.5 out of 5 satisfaction rating.

Anne Cowan

CTAM, Chief Communications Officer
robert-grace

Eric did an excellent job tailoring a 1-hour speaking presentation about digital media for a conservative manufacturing audience that does not have much experience in this area. He is articulate, thoughtful and professional, and I would gladly work with him again or recommend him to others.

Robert Grace

Founding Editor & Associate Publisher at Plastics News
marsha-lindsay

Eric was one of our speakers at Brandworks. I recommend him to others as a presenter because of his content and presentation style. On evaluation forms attendees scored him highly and comments included: “He gave me a lot of exciting things to think about.” “He dramatically changed my thinking.” “Eric kept me in rapt attention, intrigued."

Marsha Lindsay

Conference Chair, Brandworks

What does digital transformation mean?

I've Been a Digital Transformation Speaker at...

Digital Transformation Keynote Speaker Package

The Digital Pivot: Secrets of Online Marketing by Eric Schwartzman

Give your event attendees a digital transformation keynote presentation and a copy of my new book The Digital Pivot: Secrets of Online Marketing with a foreword by New York Times best selling author David Pogue.

Place a bulk book order and get a virtual digital transformation keynote presentation at no additional charge.

All digital transformation speaker keynote presentations are custom featuring case studies and examples relevant to your audience. I am also fully vaccinated and available for live appearances, receptions, workshops, seminars and special events.

Contact me directly with your event details. I'll respond within 24 hours.

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What is digital transformation important?

Digital Transformation Keynote Speeches

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Keynote

RevOps: Building the Path to Process

  • Creating seamless customer experiences for buyers
  • Sales, marketing, and customer care alignment
  • Managing against common KPIs to drive revenue growth

For: B2B Business, Sales, Marketing and Service Leaders

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Keynote

Digital Media in Theaters of Combat

  • Making secure communications decisions
  • Leveraging social media during a crisis
  • Use of digital media in theaters of combat

For: Crisis Communications, Armed Services and Law Enforcement

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Keynote

Why Selling Climate Policy is Tribal

  • Relaying scientific evidence that impact policy
  • Science comprehension as communications factor
  • Monetary value of slave trade vs. fossil fuel industry

    For: Policy Makers, Science Communicators and Public Affairs Professionals
     
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Keynote

Why DoD Stopped Blocking Social Media

  • Origin of social media at the US Dept. of Defense
  • Outperforming Al Qaeda in message penetration
  • Superseding conventional media relations practices

For: Change Management Professionals, Veteran Associations and Military Audiences

What is digital transformation important?

I've Presented Digital Transformation Keynotes at...

Digital Transformation Keynote Videos

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B2B Digital Marketing Strategy
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Social Marketing to the Business Customer
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Social Networks for Military Public Affairs
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Digital PR: Future of Earned Media
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Digital Marketing in the Plastics Trade
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Rise and Fall of Digital Democracy
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Planning a Virtual Event?

My virtual presentations are used by more than 430,000 people in 210 countries. And I've been doing virtual presentations for nearly a decade.

Speaking Query

This query comes directly to me. I will respond within 24 hours.

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