Over the last 20 years, I've had the opportunity to work in a variety of industries and niches.

Here's a partial list of the vertical industry sectors and clients I serve:

• Federal Government Agencies: US Dept. of State, New Zealand Trade & Enterprise, Singapore Ministry of Information
• Defense: US Dept. of Defense, US Marine Corps, US Army North, NORAD
• Ecommerce: American Hatmakers, Halleck Vineyards, Future 5 Elements Luxury Skincare, Wholesale Contractors Supply, Yamaha
• Enterprise: Boeing, Bombardier, Johnson & Johnson, McKesson
• Associations: AARP, Public Relations Society of America, Market Research Assoc., National
• Funeral Directors Association
• Entertainment: BET Awards, Britney Spears, Cirque du Soleil, Grammy Awards, Jennifer Lopez, LA Opera, Lucasfilm, Pussycat Dolls, Soul Train Awards
• Technology: 3Tera, AOL, CDDB, Ecast, Echo, Gracenote, Microsoft, Syncata
• Financial Services: Inter American Development Bank, City National Bank, JP Morgan Partners, Quicken Loans
• Professional Services: Korn Ferry, Piciorelli and Sarno, Hecker Law
• Media: Billboard, Hollywood Reporter, Olympics, Associated Production Music
• Hospitality: Hard Rock, Marriott
• Higher Ed: BYU, Texas A&M, UCLA

Ecommerce Content Marketing Case Study

For this ecommerce client, we grew their traffic more than 2000% in 14 months from organic search through creative content marketing. Here's a snippet, but please contact us for the complete case study.

Schwartzman & Associates, an SEO consultancy, successfully increased their ecommerce client's organic monthly unique visitors from 10,000 to 217,000 using creative content marketing strategies.

B2B Content Marketing Case Study

For this talent agency, we secured top rankings for their most profitable keywords through content marketing. Here are the results we achieved, but please contact us for the complete case study.

In a highly competitive sector, a group of companies have risen to the top of search engine rankings through their expertise in search engine optimization. The organic search results, as seen in the screenshot, demonstrate the effectiveness of their SEO strategies, which have been implemented by SEO consultants and specialists.

Content Marketing Case Study

For this client, we generated over half a million dollars in new revenue entirely through organic search in less than 8 months. Contact us for a detailed case study on how we did it.

Schwartzman & Associates' team of SEO consultants generated over $582,000 in revenue for their ecommerce client on Shopify through Google organic search in less than 8 months.

Based on the proprietary framework outlined in my best-selling book The Digital Pivot: Secrets of Online Marketing, I take a sequential approach to content marketing that starts with your own media before extending to social, earned, and paid media.

You can download a FREE copy of the book here.

I start by creating content that demands your buyer’s attention. Storytelling and engaging content is essential to achieving marketing goals. Once we have a content strategy that results in demand generation, we produce good content marketing assets that use on-page, off-page, local, and technical SEO strategies and tactics to increase conversion rate and reduce customer acquisition costs.

After 20 years of experience, I've developed some of the best content marketing processes and procedures in use today.

Yes. As a freelance content marketing expert, I lead research teams, hire data scientists to build data visualizations, write original blogs and mange teams of bloggers, handle the project management of large-scale video production campaigns, produce podcasts, infographics, webinars, conferences, and almost any other content marketing effort you can dream up.

that improve search engine results, attract qualified customers, and leads for our clients in a variety of formats, including:

Content strategy
Content planning
Editorial news content
Bylined article placements
White papers
Ebooks
Photography
Infographics
Graphic design
Website development

Contact me for samples of my content marketing campaign assets that are relevant to your industry.

We use a variety of web analytics tools and services, depending on the objective of our clients. Some of the platforms and tools we use include:

1. Google Analytics, Google Search Console, Bing Webmaster Tools
2. SEMRush, Ahrefs, SerpRobot
3. Google Business Profile, Local Falcon, MOZ
4. Cora, Lucid Charts
5. Shopify Analytics

Content distribution strategies are specific to each campaign. Nevertheless, here are the principles I use to guide the majority of the content marketing efforts I've executed:

Find and Fill Content Vacuums

While you can always try and beat the content leaders by creating better or more comprehensive content, I prefer to develop content in areas people are searching where a glut exists.

SEO

I develop content that ranks high in search engine results, sending marketing-qualified leads that help our clients meet their business objectives.

Press Releases

I use press releases to distribute content to hundreds of websites that syndicate news.

Newsfeeds

We develop our own automated newsfeeds for clients that get aggregated and republished by hundreds of websites.

Social Media

We use social media campaigns to extend the reach of client news through branded and influencer accounts.

For more information on how we distribute our relevant content marketing assets to maximize reach, engagement, and demand generation, contact me and let’s talk.

To ensure optimal exposure and engagement, we employ a multi-faceted approach to content marketing, promotion, and demand generation.

These are the factors that impact our approach to content promotion:

Targeting the Right Audience

We conduct thorough research to identify and understand your target audience. This includes demographics, interests, online behaviors, and preferred channels.

Content Marketing Distribution

I leverage a wide range of channels for effective content dissemination. This may include search engine optimization, blogging, social media platforms, email marketing, industry-specific publications, influencer collaborations, podcasting, and more.

SEO Optimization

My content marketing team provides search engine optimization (SEO) services to improve the visibility and discoverability of your content in search engine results. We conduct keyword research, optimize meta tags, and ensure your content aligns with relevant search queries.

Social Media Engagement

We utilize various social media platforms to engage with your target audience, sharing your content, initiating discussions, and fostering relationships. This helps amplify your reach and drive meaningful interactions.

Influencer Partnerships

We establish strategic partnerships with influencers and complementary and competitive brands in your industry to extend the reach of your content and the credibility of your brand. This involves content collabs, guest posts on repeatable media websites, and effective strategies for soliciting customer reviews and client testimonials.

Email Newsletter Campaigns

We leverage the power of email marketing to deliver personalized content directly to your subscriber’s inboxes that get opened, and drive conversions. Through list segmentation and personalization, we ensure your content reaches the right individuals at the right time.

Content Amplification

We explore paid advertising options, such as native advertising, sponsored content, or display ads, to amplify your content's reach and drive targeted traffic.

Data Analytics and Optimization

We closely monitor the performance of your content promotion efforts using advanced analytics tools. This allows us to identify areas for improvement, make data-driven decisions, and optimize our strategies to maximize engagement and conversions.

By combining these strategies, we strive to ensure that your content reaches the right audience, generates meaningful interactions, and supports your broader marketing objectives.

Contact me to learn how I can develop a content marketing strategy that works for you.

It’s up to you. We’re open to building a collaborative partnership to support the content creation process.

I also provide fully outsourced content marketing services. Once your content plan is approved, our content marketing team will go to work.

At a bare minimum, I will need answers to questions about your business that aren’t publicly available.

Here's an overview of how the content marketing process usually goes, but it’s certainly not etched in stone:

Initial Content Consultation

I begin by conducting an interview to understand your goals, target audience, brand voice, and content objectives. This kick-off helps align me aling my content marketing efforts with your business objectives and sets the foundation for the content plan.

Content Strategy Development

I develop a comprehensive content strategy that outlines the brand voice, topics, formats, messaging, and distribution channels. This is presented as a content plan. I can edit or change the content plan, based on your feedback, or run with it as is.

Content Calendar

Next, I will present specific content ideas and outlines based on our previously agreed-upon content plan. You can provide as much feedback as you like to ensure the relevant content that aligns with your business goals is created.

Content Creation and Review

Once the content creation is underway, we maintain open lines of communication and provide regular updates on the progress. You are invited to review the drafts, offer feedback, and suggest any necessary revisions to ensure the content meets your expectations and brand guidelines, or approve it as is.

Visual Content

A picture is worth a thousand words. The most successful ecommerce marketers regularly producing fresh and appealing visual content. If visual elements such as images, infographics, or videos are part of the content, we can collaborate with you in gathering or creating this visual content. Or we can create for you. We tailor the visual components to match your brand identity and effectively convey your message. Outsource visual content creation it to us and we’ll handle all the details.

Content Feedback and Approval

When outsourcing to freelancers, prompt and clear communication on your end regarding content revisions, approvals, and deadlines is key to effective content marketing. When you hire me as your content marketer, your timely feedback helps me maintain my momentum and deliver high-quality content within the agreed-upon timelines. Extensive wait times for content approval can lead to sub optimal results.

Reporting, Metrics, and Analytics

By monitoring key performance indicators like search engine results, demand generation, lead generation, conversion rates, and customer acquisition costs, content marketing consultants continuously analyze and iterate our content plan to improve results.  Likes, shares, follows, and comments are great. But unless you’re a creator or an influencer, they don’t pay the bills. We develop and configure real time dashboards and deliver content marketing reports so you can se the results of our content marketing efforts. But ultimately, it’s your sales pipeline and monthly organic revenue numbers that tell the real story.

Ongoing Communication

We encourage ongoing dialogue throughout the content creation process. Our team remains accessible to address any questions, concerns, or additional ideas that arise during the collaboration. We value your active participation and seek to create a seamless partnership to bring your content vision to life.

It all starts with research. Search data with strong commercial intent is what helps me create content that engages your customers, increase brand awareness, and ultimately, drive conversions on social media and other channels.

Contact me to explore how I can collaborate with you in your next content marketing initiative.

Yes. In addition to content marketing services, we also provide:

• Public relations consulting services
• SEO consulting services
• Marketing coaching services

In a nutshell, I am hired by companies to come in and elevate their brand through content marketing, SEO, email newsletters, video production, visual content, and other content marketing campaigns.

Contact me to discuss about your business objectives.

Content marketing consultant must have expertise in SEO to optimize content for search engines.

Content marketing consultant should excel in crafting compelling and engaging copy.

Content marketing consultant must understand social media marketing strategies.

Content marketing consultant should have strong data analysis skills to measure campaign performance.

Content marketing consultant must be proficient in keyword research to guide content creation.

Content marketing consultant should possess excellent project management abilities.

Content marketing consultant must be adept at using analytics tools like Google Analytics.

Content marketing consultant should have expertise in email marketing strategies.

Content marketing consultant must be skilled in audience segmentation and targeting.

Content marketing consultant should know how to craft and implement content calendars.

Content marketing consultant must be familiar with content management systems like WordPress.

Content marketing consultant should have strong graphic design understanding for visual content.

Content marketing consultant must excel in storytelling to create engaging narratives.

Content marketing consultant should be knowledgeable about video content creation and marketing.

Content marketing consultant must understand content distribution and promotion tactics.

Content marketing consultant should have experience in influencer marketing collaboration.

Content marketing consultant must be up-to-date with the latest industry trends and tools.

Content marketing consultant should possess strong editing and proofreading skills.

Content marketing consultant must know how to perform competitive content analysis.

Content marketing consultant should have expertise in organic content promotion campaigns.

Content marketing consultant must be skilled in creating interactive content strategies.

Content marketing consultant should understand building backlinks through content outreach.

Content marketing consultant must understand the principles of conversion rate optimization (CRO).

Content marketing consultant should have the ability to adapt content strategies for different marketing tools and platforms.

Content marketing consultant must be a strong communicator and team collaborator.