Eric Schwartzman's Blog
2021 Edelman Trust Barometer Shows ‘Infodemic’ Threatening Recovery
In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries about the 2021 Edelman Trust Barometer. We are living through a raging infodemic and a pandemic simultaneously. The survey suggests that the Trump Administration and the GOP’s war against science has culminated in a crisis…
Converting SaaS Trials from Organic Search with Ahrefs CMO Tim Soulo
Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and digital marketing, Tim speaks at conferences around the world and publishes content on the Ahrefs Blog. He’s also authored SEO research studies and digital marketing guides. In this interview, we discuss AI, domain authority, and…
Adapting to Climate Change with David Pogue
In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…
7-Steps to 200k Visitors Per Month with SEO
Creating content that captures, keeps, and converts attention into measurable transactions is broken. You start by conducting keyword research, then you create content based on that research, then you edit, re-edit, wordsmith it, add links, and wait for the world to discover it. But what if you could optimize from inception? Our guest in this…
Mapping Content Marketing to Funnel Stages
“The best content doesn’t win – the best promoted content wins.” You know by now that you need great content, but a lot of content marketing agencies make the mistake of thinking that content marketing stops when you hit the publish button. That couldn’t be further from the truth. As brands, we need to be…
5 Content Marketing Tips from CMI’s Robert Rose
If you don’t think your content is reaching its full potential – or you’re wondering how to build a sustainable B2B content market strategy that regularly brings in qualified leads – then you’re going to enjoy these tips from Robert Rose, the Chief Strategy Advisor at Content Marketing Institute. Not only is Robert with CMI,…
Guide to Pitching Angel Investors with Jeff Saling
What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup funded? And what does it take in a post-pandemic environment? Angel investor Jeff Saling who is also executive director of StartUpNV, Nevada’s only State-Wide Business Incubator, which helps startups take business ideas from beta to…
Essential Digital Marketing Skills for Marketers
This episode is for: I go through the 10 digital marketing skills that will be most in-demand and teach you how to explain them to anyone, regardless of tech-savvy they are. If you want to become a digital marketing specialist, you need baseline fluency in the first 4 skills. After that, you can choose any…
Data-Driven Decision Making with Klue CEO Jason Smith
Our guest is 5x start-up entrepreneur Jason Smith. He’s the CEO of Klue, a competitive intelligence platform used by Cisco, Dell, and Hootsuite. They’ve raised $19M in venture funding so far. Jason is the Ernst & Young Emerging Entrepreneur of the Year Award Winner, and Klue was off to great before the pandemic hit. He…
How To Optimize Your Site for Voice Search
SEMRush CMO Olga Andrienko Discusses Latest Study on Voice Search Voice search is rising in popularity on mobile devices. Once voice search is enabled on a device, you can use it hands-free and most people do when they’re out and about looking for something. Semrush, a popular service search engine optimization consultants use for keyword…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.