Eric Schwartzman's Blog
Public Affairs with Briefing with Pentagon Secretary of Defense Robert Hastings
A conversation about the public affairs chain of command inside the Pentagon, Secretary of Defense Robert Gates, B2B marketing programs on defense contractors, and caring for wounded warriors with Robert Hastings, vice president communications Northrop Grumman Information Systems and former acting assistant secretary of defense for public affairs, who presented a case study about Wounded…
Public Affairs Case Study: Balancing Freedom of Information against Operational Security
In this public affairs case study, Eric Schwartzman asks United States Marine Corps Major Danny Chung about balancing the American people’s right to know against operational security during combat. Schwartzman & Associates is a public affairs firm of record for the United States Marine Corps. Public Affairs Case Study 00:56 — Why Danny Chung decided…
Public Affairs and Social Media in Vienna with Austrian Online Influencers
Austrian bloggers Helge Fahrnberger, Michael Vaccaro, and Matthias Wurz discuss SEO and social media marketing in Europe, cultural differences between Europe and the US, and what Austrians think about Arnold Schwarzenegger, John Kerry, and Bruno. Schwartzman & Associates is a public affairs firm of record for the U.S. Dept. of State. Social Media Marketing in…
Investor Relations Spotlight: SEC Attorneys on Fulfilling Nonselective Disclosure without Press Releases
In this exclusive investor relations episode, two distinguished SEC attorneys, Brian Lane, a partner at Gibson Dunn and Crutcher, and Broc Romanek, the Editor of TheCorporateCounsel.net, engage in a comprehensive discussion surrounding the intricacies of complying with Regulation Fair Disclosure (Reg FD). The conversation delves into the legal intricacies and associated risks of disseminating nonselective…
Digital Public Affairs Training at the US Defense Information School
US Army Public Affairs Staff Sgt. Joshua Salmons coordinates internet-based capabilities training at the Defense Information School (DINFOS) on getting the United States Army public affairs staff up to speed on social media, speaking truth to power, and advocating decentralized communications in a command and control organization. I’m returning as the Official Podcaster of…
How Public Relations Firms Monitor the News Media with Prime Research CEO Mark Weiner
A discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision) about why the Public Relations Society of America formed a Measurement Working Group, media monitoring, and the never-ending controversy over advertising value equivalency (AVEs). Weiner will present a session at the Public Relations Society of America International Conference entitled “Proving the Value…
Quantitative vs Qualitative Communications Keynote Speech by White House Advisor Todd Buchholz
Public Relations Society of America International Conference Keynote Speaker and Former White House economic policy advisor Todd Buchholz discusses whether numbers are inherently more objective than language at communicating facts, communicating through raw data, and number-crunching truth in the digital age. Keynote Speaker Highlights 1:20 – Former White House economic policy advisor Todd Buchholz is…
Digital Advertising Agency Business with ‘On the Media’ Host Bob Garfield
Public Relations Society of America International Conference Keynote Speaker Bob Garfield, author of The Chaos Scenario and co-host of NPR’s On the Media, talks about the imminent fate of advertising agencies and the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of…
FEMA Crisis Management Case Study with John Shea
Public Information Officer John Shea discusses strategically leveraging social media for crisis management, the credibility gap between what consumers say on social media and what you say on your website, and why press releases are ineffective crisis management tools. FEMA Public Information Officer John Shea discusses how the Federal Emergency Management Agency uses social…
Social Media Communication Readiness at Work [RESEARCH]
Public relations team members should take the lead on social media communication across the spectrum of enterprise and corporations. The research says PR practitioners need to be social media communication ready, and since best practices are still evolving, PR could probably benefit from adopting a growth mindset and a social media policy that encourages coworkers…
Content Marketing, SEO, and Digital PR Podcasts
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The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
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