Eric Schwartzman's Blog
MIT Physicist Discovers Viral Content Marketing Twist
There are no accidents in life. Everything happens for a reason. Viral content marketing can be explained by the laws of science. But first, we need to look at our culture. When presenting a persuasive argument, Western education stresses a reliance on science, reason, and logic. But it turns out, that’s the wrong formula for…
How to Use Proverbs & Persuasion for Better Brand Storytelling
While B2B lead generation has changed a lot since the Rolodex days, one thing has remained the same – word of mouth. If you want to translate the world of media into word of mouth, people have to be able to remember your message. And people remember information best if it’s conveyed in a story.…
B2B Content Marketing at Scale
In B2B marketing, one of the biggest challenges is scaling lead quantity without compromising lead quality. In the B2B growth marketing world, marketers of niche products and services don’t have other demand that DTC e-commerce marketers do. This is why the golden rule of niche marketing strategy is to market early and often. The idea…
SEO Nigel Stevens on Brian Dean’s Skyscraper Technique
If you were to ask a room of digital marketing agency and SEO consultants, “What’s the best plan for creating content for startups?” the overwhelming majority of them would swear by Brian Dean’s skyscraper content marketing strategy. I’ll give you a hard and fast definition of the skyscraper technique in this article. Still, from a…
What is Sales Enablement? Breaking Down Barriers Between Marketing, Sales, and Customer Success
What is sales enablement? Ask 10 people and get 12 different answers. In short, great sales enablement should help break down barriers within your organization, allowing sales and marketing to align against shared KPIs. In theory, that sounds great, but in practice, it doesn’t always happen. At least not as smoothly as we’d like. To…
Marketing with Modular Email Templates: Why They Work and How to Build Them
From interchangeable parts to Lego to Minecraft to podcast production, modular means modernization. So, why not emails? Email generates an ROI of $42 per every single dollar invested but it is the most challenging part of the content marketing funnel. Despite being 40x more effective than social media marketing on Twitter and Facebook, email marketing is…
B2B Content Marketing and Audience Analysis Strategy
The best B2B content marketing agencies don’t embark on a journey without a map, so why would anyone invest in B2B marketing without an audience analysis roadmap? The reason so many fall short when it comes to data-driven marketing is they lack direction. And social media engagement, website usage, email marketing data are the digital…
Data Privacy Law, GDPR & CCPA Compliance Requirements with Robert Freund
If you’re marketing to various online audiences, you’ve probably heard the term GDPR by now. But what is GDPR? What’s CCPA? And how do they impact you and your digital marketing team? Digital compliance is something that often gets overlooked. But it shouldn’t. Fines and penalties, while rare, could put you out of business if…
Impact of Customer Experience on Website Marketing with Amazon’s Darren Krape
Are you losing potential customers because of a bad user experience? You can have an amazing product and the best website marketing company, but lose sales if the user experience is poor. To help you know how to improve the customer experience on your site, I interviewed an expert on the matter, Darren Krape, Senior…
How to Generate Leads in B2B Marketing with Cision’s David Cardiel
B2B lead generation can feel like a difficult code to unlock. Fortunately, you’re about to get some ideas on how to generate qualified leads with your B2B content marketing efforts. Here are just a few of the insights I got about B2B growth marketing during a recent chat with David Cardiel, Head of Growth at…
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.