About Us
Schwartzman & Associates is a boutique SEO consultant, content marketing agency, and digital public relations consultancy. We help clients grow through SEO consulting, e-commerce SEO, Shopify SEO, and B2B content marketing services.
Schwartzman & Associates Marketing Case Studies
Schwartzman & Associates Boost Organic Revenue 3.5x in 10 Months
Outsource to our network of senior-level content marketing, search marketing, email marketing, and technical SEO thought leaders!
Schwartzman & Associates Experience
In addition to his nearly 20 years of experience in digital marketing, Eric Schwartzman has deep knowledge and skills in ecommerce content marketing, digital analytics, podcasting and video production tools.
Our digital marketing services include ecommerce content marketing, B2B content marketing, public relations, search engine optimization consulting, influencer marketing, affiliate marketing, social media marketing, online advertising, news media relations, reports, and whitepapers.
We have deep knowledge of Content Creation, Guest Blogging, Influencer/Maker Collaborations, Google Analytics, Google Search Console, Digital Advertising, Growth Marketing Initiatives, and Online Platforms.
We are Agile and Adaptable
Our Digital Marketing Coaching Programs educate clients to achieve their business goals and grow revenue two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.
We have led content marketing, SEO, and digital PR campaigns for clients including Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.
Schwartzman & Associates Grow Organic Search Revenue 226%
Schwartzman & Associates Past Performance
Our principal consultant ran digital marketing at Rogers & Cowan, a global PR agency based in Los Angeles, founded a content management SaaS platform that currently serves customers including brands such as Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital transformation at a $1B company where he led content marketing strategy and pivots from homegrown to enterprise software, social media platforms, and developed a mobile online marketplace app.
Eric Schwartzman's Marketing Skills
Eric Schwartzman is also a freelance writer who has made notable feature and news contributions across multiple esteemed platforms, showcasing his prowess on topics including digital marketing consulting digital strategy, climate change, green energy, luxury products, fashion, fintech, edutech, SaaS, and a variety of other subjects.
Eric Schwartzman's expertise in social media marketing and digital consulting has been recognized in well-known publications such as Fast Company, Tech Crunch and VentureBeat. These platforms have highlighted his unique approach to marketing consulting, bringing his work to the attention of a broader audience.
San Francisco Chronicle and Yale Climate Connections have featured Eric Schwartzman's insightful research and perspectives on the economy and climate. As a marketer with a firm grasp on traditional marketing and the digital landscape, Eric has managed to redefine marketing consulting, making his voice a valuable addition to discussions in Business Insider, Forbes, and beyond.
Eric Schwartzman's contribution to the field goes beyond the conventional realms of digital marketing. The New York Times, Los Angeles Times, Hollywood Reporter, PR Week, and Variety have all spotlighted his innovative public relations campaigns. With his strong foundation as a marketing consultant, he has navigated through the challenging waters of the digital space, effectively using social media platforms to amplify marketing efforts.
The Marin Pacific Sun, North Bay Bohemian, Sonoma County Gazette, and the Healdsburg Tribune have also published his columns. These features attest to his successful strategies as a digital marketer. His powerful digital marketing consulting methods continue to make waves in the industry, garnering attention from media outlets such as VentureBeat and Adweek.
In short, Eric Schwartzman's profound understanding of digital media, marketing strategy, and public relations, paired with his effective implementation of social media marketing strategies, has marked him as a standout digital marketer and marketing consultant. His body of work continues to resonate across the industry, making him a celebrated figure in the world of marketing consulting.
Eric Schwartzman's Marketing Progress Reports
Eric Schwartzman can grow your organic search revenue through content marketing, SEO, and public relations.
Eric Schwartzman's FAQ
Eric Schwartzman advises clients on digital marketing strategy, search engine optimization, public relations, content marketing, and conversion rate optimization.
Eric Schwartzman is a digital marketing consultant specializing in:
- Digital Analytics - Because you can’t improve if you can’t measure.
- Marketing Automation - Finding warm leads based on digital interactions
- Website Performance - Maximizing site load speed to elevate rankings
- Search Engine Optimization - Boosting search rankings to get found
- Copywriting - Persuasive use of language to drive conversions
- Email Marketing - Personalized communications to nurture leads
- Content Marketing - Problem-solution storytelling to get shortlisted
- Blogging - Content authorship to build thought leadership
- Podcasting - Long-form content for community development
- Online Video Production - Shorter form content for community development
- Social Media Marketing - Social proof to add credibility and visibility
- Digital PR - Implied, neutral, third-party editorial endorsements
The average rate globally for a digital marketing consultant is $140 per hour.
For US digital marketing consultants, the average rate is $161 per hour.
However, hourly rates can be harsh on clients because the consultant has no incentive to work efficiently.
Eric Schwartzman quotes project and hourly consulting fees based on a detailed scope of work documents.
Eric Schwartzman has led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.
As a facilitator, Eric Schwartzman has led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.
As a coach, Eric Schwartzman helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.
Eric Schwartzman has helped hundreds of individuals and SMBs increase their revenue without relying on advertising.
- Eric Schwartzman was director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards
- Eric Schwartzman managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)
- Eric Schwartzman is the best-selling author of the first book on B2B digital marketing, published by Wiley
- Eric Schwartzman produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter
- Eric Schwartzman spearheaded media relations at Star Wars Celebration, Salt Lake Winter Olympics and The Grammy Awards
- Eric Schwartzman is a senior emerging media instructor at the Public Relations Society of America
- Eric Schwartzman is a guest lecturer at New York University
- Eric Schwartzman served as VP Marketing at a gaming startup that went public on the NASDAQ
- Eric Schwartzman founded, bootstrapped, and sold a successful SaaS
- Eric Schwartzman produced 20 online digital marketing courses with more than 285,000 enrollees
- Eric Schwartzman led digital revenue operations at a $1B B2B, implementing enterprise software migrations
- Eric Schwartzman served as special climate communications advisor to the US Dept of State
- Eric Schwartzman served as Transatlantic Trade and Investment Partnership Digital Communications Advisor to US Ambassador Deborah McCarthy
- Eric Schwartzman wrote the Digital Media Usage Policies for the Marine Corps and Edison International
Articles on SEO, Content Marketing, and Digital PR
North Bay Bohemian
Yale Climate Connections
Tasting Panel Magazine
Sonoma County Gazette
ABC News
San Francisco Chronicle
Wine Searcher
Small Business Trends
Fast Company
TechCrunch
Top Rank
Marketing Profs
VentureBeat
MOC
convince & convert
Business Insider
Sales Hacker
Forbes
PR Daily
Spin Sucks
Brian Solis
MarketingLand
Udemy
Muck Rack
Adweek
Blog Posts
Building a Business Case for Podcasting
These are my opening remarks from yesterday’s panel on building a business case for podcasting at Syndicate New York, which unpacks an integrated marketing approach to public relations strategy and interactive marketing through blogs, RSS, dynamic web presence, SEO consulting, and email marketing. Last year, the question on everyone’s mind was whether or not podcasting…
Jeff Jarvis Delivers Open Source Keynote at Syndicate Conference
Jeff Jarvis is giving the opening keynote at Syndicate NY. He’s the speaker I’m most excited about hearing from at the conference. He started with a list of topics: Then he took a vote, looking for guidance on what to talk about. It reminds me of the studios’ early experiments to produce interactive movies, where…
PR Pitching Tips for Broadcast News with CNN Anchor Ali Velshi
In this interview, I talked to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR firms, and using the tech to research news. Ali Velshi, a news anchor for CNN, contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room. Velshi previously hosted…
Public Relations Master Class with Peter Himler
Public relations is skill learned best through experience. In this exclusive interview – which is pretty much a recorded public relations master class – Peter Himler goes deep into public relations agency best practices. Peter Himler is the principal of Flatiron Communications, a PR firm in New York City. He was the Chief Media Officer…
Golin Harris Founder Al Golin on Public Relations Management Best Practices
In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and getting press coverage. PR Management Best Practices 4:24 – Al Golin explains what public relations is. 5:35 – Golin on…
Burson-Marsteller Founder Harold Burson on Importance of PR Consulting Experience
Burson-Marsteller PR Firm Founder Harold Burson – who passed away on Jan. 10, 2020, at the age of 98 – talks about public relations firm management and shares advice to PR job seekers. Harold handled crisis communications for the infamous Tylenol-tampering case and a devastating gas leak in India. He was the founding chairman of…
Pitching Hard News with CNN Anchor Renay San Miguel
If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based…
User Experience is the New PR with Jakob Nielsen
The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,…
The Distracted Student: Navigating the Impact of Partial Attention in Higher Education
During a recent lecture to a public relations class at Pepperdine University, I couldn’t help but notice something concerning. Throughout my talk, most students had their laptops open and were engrossed in their screens. As a keynote speaker and professional development trainer, it’s only natural to hope for an engaged audience. Still, it got me…
