About Us
Schwartzman & Associates is a boutique SEO consultant, content marketing agency, and digital public relations consultancy. We help clients grow through SEO consulting, e-commerce SEO, Shopify SEO, and B2B content marketing services.
Schwartzman & Associates Marketing Case Studies
Schwartzman & Associates Boost Organic Revenue 3.5x in 10 Months
Outsource to our network of senior-level content marketing, search marketing, email marketing, and technical SEO thought leaders!
Schwartzman & Associates Experience
In addition to his nearly 20 years of experience in digital marketing, Eric Schwartzman has deep knowledge and skills in ecommerce content marketing, digital analytics, podcasting and video production tools.
Our digital marketing services include ecommerce content marketing, B2B content marketing, public relations, search engine optimization consulting, influencer marketing, affiliate marketing, social media marketing, online advertising, news media relations, reports, and whitepapers.
We have deep knowledge of Content Creation, Guest Blogging, Influencer/Maker Collaborations, Google Analytics, Google Search Console, Digital Advertising, Growth Marketing Initiatives, and Online Platforms.
We are Agile and Adaptable
Our Digital Marketing Coaching Programs educate clients to achieve their business goals and grow revenue two to five times in six to twelve months by implementing his 4-Step Digital Pivot Framework, a proprietary digital marketing strategy he developed for activating digital channels, generating qualified leads, increasing conversion rates, and managing marketing budgets.
We have led content marketing, SEO, and digital PR campaigns for clients including Boeing, Britney Spears, Cirque du Soleil, Johnson & Johnson, North American Aerospace Defense Command (NORAD), the Olympics Games, the US Dept. of State, and dozens of small and midsize companies.
Schwartzman & Associates Grow Organic Search Revenue 226%
Schwartzman & Associates Past Performance
Our principal consultant ran digital marketing at Rogers & Cowan, a global PR agency based in Los Angeles, founded a content management SaaS platform that currently serves customers including brands such as Dunkin’ Donuts, Linkedin, NVIDIA, and Verizon, and oversaw the center for digital transformation at a $1B company where he led content marketing strategy and pivots from homegrown to enterprise software, social media platforms, and developed a mobile online marketplace app.
Eric Schwartzman's Marketing Skills
Eric Schwartzman is also a freelance writer who has made notable feature and news contributions across multiple esteemed platforms, showcasing his prowess on topics including digital marketing consulting digital strategy, climate change, green energy, luxury products, fashion, fintech, edutech, SaaS, and a variety of other subjects.
Eric Schwartzman's expertise in social media marketing and digital consulting has been recognized in well-known publications such as Fast Company, Tech Crunch and VentureBeat. These platforms have highlighted his unique approach to marketing consulting, bringing his work to the attention of a broader audience.
San Francisco Chronicle and Yale Climate Connections have featured Eric Schwartzman's insightful research and perspectives on the economy and climate. As a marketer with a firm grasp on traditional marketing and the digital landscape, Eric has managed to redefine marketing consulting, making his voice a valuable addition to discussions in Business Insider, Forbes, and beyond.
Eric Schwartzman's contribution to the field goes beyond the conventional realms of digital marketing. The New York Times, Los Angeles Times, Hollywood Reporter, PR Week, and Variety have all spotlighted his innovative public relations campaigns. With his strong foundation as a marketing consultant, he has navigated through the challenging waters of the digital space, effectively using social media platforms to amplify marketing efforts.
The Marin Pacific Sun, North Bay Bohemian, Sonoma County Gazette, and the Healdsburg Tribune have also published his columns. These features attest to his successful strategies as a digital marketer. His powerful digital marketing consulting methods continue to make waves in the industry, garnering attention from media outlets such as VentureBeat and Adweek.
In short, Eric Schwartzman's profound understanding of digital media, marketing strategy, and public relations, paired with his effective implementation of social media marketing strategies, has marked him as a standout digital marketer and marketing consultant. His body of work continues to resonate across the industry, making him a celebrated figure in the world of marketing consulting.
Eric Schwartzman's Marketing Progress Reports
Eric Schwartzman can grow your organic search revenue through content marketing, SEO, and public relations.
Eric Schwartzman's FAQ
Eric Schwartzman advises clients on digital marketing strategy, search engine optimization, public relations, content marketing, and conversion rate optimization.
Eric Schwartzman is a digital marketing consultant specializing in:
- Digital Analytics - Because you can’t improve if you can’t measure.
- Marketing Automation - Finding warm leads based on digital interactions
- Website Performance - Maximizing site load speed to elevate rankings
- Search Engine Optimization - Boosting search rankings to get found
- Copywriting - Persuasive use of language to drive conversions
- Email Marketing - Personalized communications to nurture leads
- Content Marketing - Problem-solution storytelling to get shortlisted
- Blogging - Content authorship to build thought leadership
- Podcasting - Long-form content for community development
- Online Video Production - Shorter form content for community development
- Social Media Marketing - Social proof to add credibility and visibility
- Digital PR - Implied, neutral, third-party editorial endorsements
The average rate globally for a digital marketing consultant is $140 per hour.
For US digital marketing consultants, the average rate is $161 per hour.
However, hourly rates can be harsh on clients because the consultant has no incentive to work efficiently.
Eric Schwartzman quotes project and hourly consulting fees based on a detailed scope of work documents.
Eric Schwartzman has led 2 and 3-day digital marketing communication programs in the classroom and the cloud for Boeing, Johnson & Johnson, UCLA and Toyota, and dozens of small and midsize businesses.
As a facilitator, Eric Schwartzman has led cross-functional teams at Fortune 500s, federal government agencies, military commands and B2Bs on enterprise software migrations and full life-cycle software-as-a-service product development.
As a coach, Eric Schwartzman helped hundreds of startups, thought leaders and self-published authors take charge of their own digital transformation initiatives.
Eric Schwartzman has helped hundreds of individuals and SMBs increase their revenue without relying on advertising.
- Eric Schwartzman was director at a global PR firm with clients such as Microsoft, Marriott and The Grammy Awards
- Eric Schwartzman managed a boutique PR agency with clients such as Lucasfilm, 3Tera (acquired by Google)
- Eric Schwartzman is the best-selling author of the first book on B2B digital marketing, published by Wiley
- Eric Schwartzman produced award-winning podcasts for the LA Opera, Billboard and The Hollywood Reporter
- Eric Schwartzman spearheaded media relations at Star Wars Celebration, Salt Lake Winter Olympics and The Grammy Awards
- Eric Schwartzman is a senior emerging media instructor at the Public Relations Society of America
- Eric Schwartzman is a guest lecturer at New York University
- Eric Schwartzman served as VP Marketing at a gaming startup that went public on the NASDAQ
- Eric Schwartzman founded, bootstrapped, and sold a successful SaaS
- Eric Schwartzman produced 20 online digital marketing courses with more than 285,000 enrollees
- Eric Schwartzman led digital revenue operations at a $1B B2B, implementing enterprise software migrations
- Eric Schwartzman served as special climate communications advisor to the US Dept of State
- Eric Schwartzman served as Transatlantic Trade and Investment Partnership Digital Communications Advisor to US Ambassador Deborah McCarthy
- Eric Schwartzman wrote the Digital Media Usage Policies for the Marine Corps and Edison International
Articles on SEO, Content Marketing, and Digital PR
North Bay Bohemian
Yale Climate Connections
Tasting Panel Magazine
Sonoma County Gazette
ABC News
San Francisco Chronicle
Wine Searcher
Small Business Trends
Fast Company
TechCrunch
Top Rank
Marketing Profs
VentureBeat
MOC
convince & convert
Business Insider
Sales Hacker
Forbes
PR Daily
Spin Sucks
Brian Solis
MarketingLand
Udemy
Muck Rack
Adweek
Blog Posts
Benefits of Brand Monitoring Tools for Social Media
The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need premium social media monitoring tools, and…
How To Create a Marketing Persona for the CTO
If you want to market new technology products B2Bs you need to engage the CTO. Marketing to the CTO requires an understanding of who they are and what they do. “A CTO is a sort of ombudsman for all parts of an organization’s technologies,” says Ty Roberts, who currently runs strategic partnerships at TIDAL, JAY…
Los Angeles Public Relations Agency Leaders Share Lockdown PR Best Practices Advice
I organized a panel of Los Angeles Public Relations Agency leaders featuring Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR to discuss how they handle media relations and public relations during the lockdown. It’s not business as usual, but clients are staying active and finding ways to get their…
Is Artificial Intelligence a Risk, and If So, Why?
For many, the notion of artificial intelligence conjures fears of being put out of work by machines. It is likely that many jobs which involve solving specific tasks that don’t change much will eventually become automated. The risk of replacement is higher for some careers than others. To appreciate whether or not AI is likely…
Max Altshuler’s Journey: Mastering Sales-Qualified Leads and Sales-Marketing Synergy
In this podcast episode featuring Max Altshuler, a renowned three-time author and two-time unicorn leader, we discuss the intricate world of identifying sales-qualified leads (SQLs) and optimizing sales engagement. Max Altshuler showcases his expertise in identifying hot leads and optimizing sales engagement, focusing on the connection between content marketing, lead generation, and sales engagement, offering…
How To Get Press Coverage Without Hiring Outside PR
The news media are the original influencers. Everybody knows the value of press coverage. It’s a great way to drive demand because it’s a neutral, third-party endorsement. And if the news media is reporting about your brand, it must be worth checking out. But if you don’t know how to write a press release, a…
3 Ways to Improve Public Relations Performance in Lean Times
The coronavirus pandemic will forever change how information workers collaborate. While we’re all working separately from home, our fate as a species has never been more connected. What’s the use of taking extreme measures and imposing a lock down to flatten the curve in one country if a neighboring country does nothing? There’s only one…
Hugh Forrest Unlocks Secrets of SXSW Keynote Selection Criteria
If you want get booked to keynote SXSW, now’s the time to start planning. And what better way to start then by listening to this exclusive deep dive interview with Hugh Forrest, Chief Programming Office at SXSW, about how he goes about making that decision? Welcome to my first episode of the new B2B Lead…
Are Sentiment Analysis Algorithms Accurate?
Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are working to crack the code. For a public relations professional’s perspective, if Google knows what I want to search, Amazon knows what I want to buy and Netflix knows what I want to watch, shouldn’t…
