Paid Media Pivot Program Ads that work in 12 weeks

Accelerate lead generation

paid-media-program-badge-510

Clients

state-150
yamaha-logo-150
toyota-logo-150
brp-logo-150
usmc-logo-150
PROGRAM OVERVIEW

The Paid Media Pivot Program is designed to help you launch effective ad campaigns on Google, Facebook, YouTube, Twitter, and other digital media outlets.

  • Build a digital media plan
  • Learn Google search marketing
  • Produce effective creative ads
  • Facebook advertising
  • Retargeting campaigns
  • Programmatic advertising
  • Display advertising
  • Native advertising
You Will Learn
paid-media-boot-camp-tools-covered
  • WHO IS THIS FOR?

    • Marketing
    • Public Relations
    • Copywriters
    • Public Affairs
    • Small Business Owners
    • Consultants
    • Authors
    • Thought Leaders
  • DURATION

    • 12 ninety-minute working sessions
    • 36 homework hours
    • 20 on-demand courses (optional)
  • OUTCOMES

    • Calculate the ROI of your online ad spend
    • Accelerate the lead generation process 
    • Leverage the reach and frequency of digital media
    • Get seen by high commercial intent prospects
    • Target your ideal customers
    • Optimize your conversion rate as you go

Testimonials

connie

Constance Hubbell

The Hubbell Group

Eric is a real expert. If you have the privilege of hiring him, you are truly fortunate.

jodi

Jodi Bressler

U.S. Foreign Service

We had many colleagues from other Embassies across Europe who said they wished they could have had the whole day with him. That is how useful and enjoyable his presentations and interactive training has been for us.

cynthia

Cynthia Caramico

Avaya

"Eric delivered a strong presentation in a short period of time and was able to convey a sometimes overwhelming topic into a simple one."

kroll

Michael Kroll

Toyota

In addition to being a subject matter expert, Eric is a skilled practitioner who understands (from experience) how to leverage new media communication channels for maximum message reach and impact.

lonnie

Lonnie Hodnett

Sentry Sports Lighting

Eric got us a page one ranking on Google. He is a master digital marketer.

don

Don Kilburg, Ph.D.

US Dept. of State

“I've always benefited greatly from his input, not only as a great trainer, but also as someone who knows how to use complex data analytic platforms for strategic communications.”

betty

Betty McNerney

Michigan Chamber of Commerce

"Eric is perhaps the best instructor, teacher, strategic thinker I've encountered period."

hans

Hans Schulz

Inter America Development Bank

"Eric honed in our competitive advantages and provided constructive suggestions for building capacity and converting digital media activities into business growth."

stacy

Stacy Knott

NORAD

"We implemented his tips and are seeing amazing results!"

colleen

Colleen Seaver

Public Relations Society of America

Eric can take a digital immigrant who barely understands email & have them walk away with a strategic plan.

billy

Billy Howard

Howard Industries

I'm floored by Eric's ability to generated qualified leads online. He delivered 300% growth!

Eric is Featured In

Full Digital Pivot

Complete your digital transformation with these programs.

see what buyers want

  • Convert visitors into buyers
  • Rank high on Google search
  • Connect with more prospects online
Digitrans Graphic-03

B2B Digital Marketing Best Seller

social-marketing-to-the busines-customer