Generative Engine Optimization Consultant
At the intersection of Manhattan media and machine intelligence, AI visibility strategist and Generative Engine Optimization expert Eric Schwartzman brings newsroom precision to brand discoverability in the age of ChatGPT, Gemini, Claude, and Google SGE. Based in New York City, Eric’s AI Visibility & Brand Protection consulting practice helps companies get their brands mentioned in AI chatbots, protect brand reputation in AI search, and optimize messages for machine audiences. We’re not news anchors—but we know how narratives travel through large-language-model ecosystems. Our integrated approach combines Generative Engine Optimization (GEO), AI search visibility, SEO, digital PR, and brand citation tracking to help organizations monitor what AI chatbots say about their brand, defend their message in generative search, and expand organic growth through authoritative, machine-readable storytelling.
Generative Engine Optimization and AI visibility consulting designed to help brands achieve maximum discoverability across Google Search, Google Maps, and AI chatbots. Whether you operate in professional services, retail, or e-commerce, appearing prominently in ChatGPT results, Gemini summaries, Claude answers, and Google SGE is now as essential to business growth as traditional search rankings once were.
Need guidance from a Generative Engine Optimization consultant?
As AI visibility strategists, our generative search experts help clients get brand mentions in ChatGPT, protect brand reputation in AI search, and optimize their message for machine audiences to ensure consistency and authority across large language model ecosystems.
As a leading consultancy at the intersection of AI search and digital marketing, we specialize in brand citation tracking, structured data optimization, and machine-readable content strategy that resonates with both human users and AI systems.
For over 20 years, Schwartzman & Associates has combined content strategy, analytics, and Generative Engine Optimization to help brands appear accurately in ChatGPT, Claude, and Gemini results—strengthening credibility through AI search visibility and brand governance.
AI Visibility & Message Optimization Experts
Our firm unites legacy SEO expertise with advanced GEO methodologies to help companies build discoverability and trust across Google SGE, AI-powered search platforms, and generative models—turning AI recommendations and human searches alike into measurable results.
GEO Services Quote Request
Book a Call - SEO
And, as icing on the cake, he’s a nice guy, too!
Generative Engine Optimization Impacts How Your Brand Appears in AI Search
Generative Engine Optimization (GEO) is transforming how brands achieve visibility and authority across AI search and large language models. Traditional SEO is no longer enough. Leading companies now focus on AI visibility for brands, ensuring their message appears accurately in AI-generated answers from ChatGPT, Gemini, Claude, and Google SGE.
Eric Schwartzman, a Generative Engine Optimization consultant and AI visibility strategist, helps enterprise marketers and communications teams get their brand mentioned in ChatGPT, protect brand reputation in chatbot responses, and monitor what chatbots say about their brand.
Through brand citation tracking, message optimization for machine audiences, and AI search visibility strategies for marketers, Eric helps global organizations optimize their brand for generative engines and AI answer engines. His work integrates digital PR, brand governance, and message clarity to strengthen credibility and control across generative ecosystems.
If the future of search is generative, GEO is how brands ensure their voice, values, and visibility endure in the age of intelligent machines.
Generative Engine Optimization consultant Eric Schwartzman meets with prospective clients at his Rockefeller Plaza office to define AI visibility objectives, from GEO and AI search optimization to brand citation tracking and message governance strategies that enhance discoverability and online visibility across ChatGPT, Gemini, Claude, and Google SGE.
Clients
Hire a NY SEO Expert
New York SEO Expert with midtown Manhattan offices in Rockefeller Plaza. Not out-of-towners pretending to be a New York SEO Company. No small towners pretending to New Yorkers. We are a real New York SEO agency. Get your company to rank first on ChatGPT and Google Maps.
Generative Engine Optimization FAQ
GEO focuses on visibility within AI-driven systems such as ChatGPT, Gemini, Claude, and Google SGE rather than on keyword rankings in search engines. It ensures that a company’s information, narrative, and reputation are represented accurately when large language models generate answers, summaries, or recommendations.
Generative AI is quickly becoming the first point of discovery for customers, investors, journalists, and regulators. If chatbots and AI assistants misrepresent your organization—or omit you entirely—you lose credibility, deal flow, and influence before human audiences ever see your site.
Yes. GEO aligns your owned content, structured data, and digital footprint with the information pathways AI systems rely on. The goal is to teach AI to reference accurate, authoritative sources you control
Large language models read from publicly available, high-authority content—your website, news coverage, government filings, Wikipedia, schema markup, PDFs, and social profiles. GEO strengthens and structures those signals so AI systems interpret them correctly.
By continuously monitoring chatbot outputs, identifying misinformation, and reinforcing factual, machine-readable content, GEO helps safeguard corporate reputation. It’s digital risk management for the age of synthetic information.
Typical deliverables include an AI visibility audit, brand citation tracking, message optimization recommendations, structured data improvements, and an AI visibility dashboard that monitors where and how your organization appears in generative responses.
Yes. GEO improves brand discoverability, thought-leadership visibility, and conversion intent in AI environments where decision-making now begins. The result is higher trust, more inbound inquiries, and stronger top-of-funnel awareness.
White hat GEO follows the same transparency and disclosure standards as PR and advertising. For regulated sectors such as finance, healthcare, or government, content accuracy and audit trails are built into the process to ensure compliance with industry and privacy requirements.
Organizations use GEO to maintain control over how their proprietary information and brand assets are represented in generative systems. It includes watermarking strategies, canonical content structures, and legal guidance on AI training data exposure.
Because GEO touches marketing, communications, data, and compliance, it usually sits under a cross-functional leadership group—typically the CMO, Chief Communications Officer, or Chief Digital Officer—with input from legal and cybersecurity teams.
Generative AI models evolve constantly. GEO is an ongoing program, similar to reputation management or cybersecurity: it requires continuous monitoring, content updates, and algorithm-aware adjustments to maintain accurate representation over time.
Success is measured by how consistently your brand appears, cited and described accurately, across AI platforms. Visibility, sentiment, and citation frequency in ChatGPT, Gemini, Claude, and Google SGE become the new metrics of digital authority.
-
Generative Engine Optimization is the next evolution of SEO.
GEO focuses on visibility and accuracy inside AI-driven systems such as ChatGPT, Gemini, Claude, and Google SGE—where customer discovery and reputation now begin.
-
AI visibility is a matter of brand governance, not marketing.
GEO ensures your company’s narrative, data, and leadership voice are interpreted correctly by large language models, protecting authority, compliance, and investor confidence.
-
Ethical influence replaces manipulation.
While some consultants try to “game” chatbots, true GEO builds transparency—aligning your owned content and structured data with the factual sources AI systems trust.
-
Reputation management now includes machine audiences.
Monitoring, auditing, and optimizing how AI chatbots describe your brand is as essential as media monitoring or social listening once were.
-
Continuous adaptation is the new standard.
Because AI models update and retrain constantly, GEO must be treated as an ongoing strategic discipline—combining communications, compliance, and technology oversight.
Social Media SEO Services for Financial Advisors, Fiduciary Wealth Firms, and Investment Professionals
Expand Visibility, Build Influence, and Earn Trust Across Search and Social
For financial professionals operating in high-density markets like New York City, your digital presence can’t live on your website alone. At Schwartzman & Associates, we help fiduciary advisors, investment managers, and financial consultants extend their reach by integrating social media strategy with SEO best practices. In today’s multi-platform environment, the firms that earn trust and attract high-net-worth clients are those who show up consistently—across search engines and social feeds.
From our offices just steps from Fifth Avenue’s financial corridor, we work with financial professionals across Midtown Manhattan and beyond to make sure your firm gets seen, shared, and remembered.
1. Search-Optimized Social Profiles for Financial Professionals
When HNW clients search your name, your social profiles are often among the first results they see. We optimize your LinkedIn, X (formerly Twitter), and YouTube profiles with industry-relevant keywords—such as “fiduciary financial advisor NYC” or “retirement planning expert”—so they rank higher and reflect your authority. From bios and handles to links and company pages, we ensure your professional brand is discoverable in both social and search ecosystems.
2. Strategic Social Content That Builds Authority and Trust
Publishing social content that ranks and resonates requires more than generic updates. We craft content marketing plans for financial professionals that showcase your expertise and reflect your voice—whether you’re breaking down market trends, promoting a new book, or reinforcing your fiduciary duty. Each post is optimized for engagement, infused with SEO strategy, and aligned with your business goals. For firms in competitive districts like Midtown East or the Financial District, social visibility can mean the difference between a lost opportunity and a new long-term client.
3. Performance Tracking and Data-Backed Social Growth
We go beyond likes and impressions. Our team tracks engagement rates, click-throughs, post reach, and conversion signals across your social platforms. Using insights from GA4, LinkedIn analytics, and third-party tools, we continuously refine your strategy to improve visibility, boost trust, and drive qualified leads. With so many financial advisors competing for attention in Manhattan, knowing what content moves the needle is essential to staying ahead.
Helping You Lead the Conversation in the Capital of Finance
From our Midtown Manhattan headquarters near Rockefeller Center and Grand Central, Schwartzman & Associates helps financial professionals transform their social presence into a search-optimized, trust-building marketing channel. Whether you’re an independent advisor or managing a multi-office firm, we bring the clarity, strategy, and execution you need to compete in New York’s fast-moving digital landscape.
Generative Engine Optimization (GEO)
The practice of improving how brands are represented and cited in AI-generated answers and chatbot responses. GEO focuses on visibility, authority, and factual accuracy across platforms such as ChatGPT, Gemini, Claude, and Google SGE.
AI Visibility
A measure of how often and how accurately a brand appears in AI assistants and generative search results.
Message Optimization for Machine Audiences
The process of structuring brand language, metadata, and data relationships so large-language models interpret and communicate messages correctly.
Brand Citation Tracking
Monitoring where and how a company is mentioned, quoted, or summarized in AI-generated content.
AI Search Visibility Strategy
An integrated roadmap that aligns content, schema, and media coverage to shape how generative systems describe and prioritize a brand.
Structured Data Optimization
Using schema markup (Schema.org, JSON-LD, OpenGraph) to make organizational and product information machine-readable by AI systems.
Large Language Model (LLM)
An AI model trained on extensive text data to generate natural-language answers. Examples include ChatGPT, Claude, Gemini, Llama 3, and Mistral.
Generative Search Ecosystem
The expanding network of tools and platforms that use generative AI to answer questions and summarize the web.
Digital PR for AI Visibility
Earned-media coverage and authoritative backlinks designed to feed reliable information into AI training and retrieval systems.
Brand Reputation in AI Search
How accurately a company’s values, leadership, and offerings are portrayed in AI-generated summaries.
Ethical Influence Strategy
A responsible GEO approach that focuses on transparency and accuracy, avoiding manipulative chatbot tactics.
AI Reputation Audit
A periodic assessment of how generative models describe a brand, identifying misinformation and recommending corrective content.
Message Governance
A cross-departmental framework that ensures consistent, compliant language across human- and machine-read channels.
Generative Content Optimization
Adapting web and editorial content so AI engines recognize expertise, experience, authoritativeness, and trust (E-E-A-T).
AI Monitoring Dashboard
A reporting interface showing brand mentions, sentiment, and citation frequency within AI platforms.
GEO Campaign
A coordinated initiative combining structured data, content strategy, and PR amplification to improve AI visibility over time.
Machine Audience
The automated readers—chatbots, crawlers, and generative models—that now interpret and redistribute digital content.
AI Governance and Compliance
Policies that ensure generative content practices meet data-privacy, transparency, and regulatory standards.
Data Poisoning Defense
Safeguards that detect and neutralize manipulated or false data sources that could corrupt how AI systems learn about a brand.
Chatbot Manipulation Awareness
Understanding the methods used to bias AI outputs, critical for organizations protecting brand integrity and truthfulness.
Generative Engine Metrics
Quantitative indicators of GEO performance, including visibility score, accuracy rate, citation frequency, and sentiment trend.
Earned Media Wins in Top Publications
Generative Engine Optimization (GEO) Consulting Services
Schwartzman & Associates is an award-winning consultancy specializing in Generative Engine Optimization, AI visibility, and digital reputation governance.
We help enterprises, agencies, brands, and individuals improve their discoverability across AI chatbots like ChatGPT, Gemini, Claude, and Google SGE through comprehensive generative search optimization, structured-data strategy, message optimization for machine audiences, and ethical brand-citation management—delivering clarity, credibility, and control in every AI-generated answer.
GEO Expert New York Services
GEO Consultant New York Services. Book a consult in our offices on the 20th Floor of Rockefeller Center with stunning views of Rockefeller Plaza.
Hire a Generative Engine Optimization (GEO) Expert
Generative Engine Optimization consultant Eric Schwartzman meets clients at Rockefeller Plaza in Midtown Manhattan to design AI visibility strategies that ensure their brands are accurately represented in ChatGPT, Gemini, Claude, and Google SGE. No small-market pretenders or remote “AI gurus.” We’re a real New York consultancy with the depth and data discipline to manage how machines understand your message.
GEO Consultancy for Enterprise Brands
If you’re seeking a Generative Engine Optimization advisor who understands complex industries—from finance and healthcare to B2B tech and retail—we help organizations strengthen brand discoverability, factual accuracy, and message governance across AI ecosystems. Our AI visibility consulting services give you control over how chatbots and generative engines summarize your company, leadership, and products.
New York City SEO Company
Hire a NY SEO Company with Midtown Manhattan offices in Rockefeller Plaza. Come in for a New York SEO strategy session and let's get your business ranking in ChatGPT and Google search results.
The Leading GEO & AI Visibility Consultancy
Our proprietary AI visibility analytics methodology enables organizations to monitor brand mentions and sentiment across generative platforms.
We strengthen corporate reputation and discoverability through influence, structured transparency, and data-driven message optimization.
Whether you want to secure factual representation in ChatGPT, improved visibility in Google SGE, or a full Generative Engine Optimization strategy, we help global brands achieve clarity, credibility, and control in the age of intelligent machines.
New York GEO Expert
Eric Schwartzman is a New York GEO Advisor with midtown Manhattan offices in Rockefeller Center. Schedule a consult to discuss your AI Search goals.