Social Marketing to the Business Customer
Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Synopsis
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships by Paul Gillin and Eric Schwartzman examines how businesses can leverage social media to successfully target and engage other businesses.
- The importance of social media for B2B marketing: Dispelling the myth that social media is solely for consumer marketing.
- Research and understanding your target B2B market: Identifying and tailoring your marketing campaigns for the B2B audience.
- Choosing effective platforms for reaching business customers: Which social channels are most likely to reach your desired B2B customers.
- Building relationships with business purchasing stakeholder committees: Using social tools to cultivate connections and converting those connections into sales.
Video Introduction
Social media revolutionized marketing to consumers, but what about reaching business buyers? Social Marketing to the Business Customer is the first book dedicated to this unique challenge. We'll show you how to navigate the world of B2B social media, where different motivations and buying cycles drive success.
This book teaches you to laser-focus on conversations that matter, identify potential clients, and build relationships that drive revenue.
Whether you're a marketer or a corporate executive, understanding the shift in B2B marketing strategy is crucial.
Harness the tools to create insights hidden on social networks. Use LinkedIn, X, and Facebook to target business decision-makers and create buyer profiles that boost sales.
Ready to transform your B2B marketing? Find Social Marketing to the Business Customer on Amazon, Barnes & Noble, and other major booksellers.
The Book for B2B Companies
Get the B2B Marketer's Guide
This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel building, B2B content marketing, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.
-
Features plentiful examples, case studies, and best practices
-
Focuses on the channels that are most effective for B2B website marketing agencies
-
Builds on the authors' more than 30 years of combined experience in the social media marketing space, as well as two previous successful books
Book Signing
Author Bio
Eric Schwartzman is a distinguished digital marketing expert, renowned for enhancing brand visibility and engagement through organic search algorithms.
He is the founder of the SaaS company iPressroom and boasts over 300,000 students on Udemy, highlighting his significant impact on digital marketing education. He has led custom training programs for the US Dept. of State and the United States Marine Corps.
A frequent speaker at industry conferences and an award-winning podcaster, Schwartzman has solidified his reputation in the digital marketing sphere. His contributions to prestigious publications such as AdWeek, TechCrunch, Fast Company, VentureBeat, and MarketingProfs further underscore his status as a leading expert in SEO and content marketing.
Author Photos
Content Marketing, SEO, and Digital PR Podcasts
B2B Lead Gen Podcast
The podcast discusses how B2B marketing uses technology, data, and content marketing strategy to generate, qualify, and convert leads to revenue, represented by an icon on the company website. Learn to convert marketing qualified leads to sales qualified leads.
Earned Media Podcast
The podcast version of a weekly live video chat covering the most recent advancements in Earned Media, including discussions on advertising, B2B, blogging, content marketing, data, digital marketing, e-commerce, email, experience, graphic design, influencer marketing, and Los Angeles.
On the Record Online
The podcast explores how technology is revolutionizing communications in organizations (archive), covering topics like data, SEO, marketing, branding, digital marketing, communications, social media, companies, and public relations.