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When Media Rooms Aren’t Pressrooms

As I’m sure many in public relations, marketing and new business development would agree, in today’s world where attention is a scarce commodity, clear and concise communicatations can be critical to an organization’s success.

I responded to a ProfNet query (attached below) seeking comment on the best practices for building media rooms, and I responded on behalf of iPressroom, which provides internet pressroom tools and services, and received this reply. Dee, did this happen to you too?

So regardless of the tools you use to manage your online news room, keep in mind that the label media room is less ambiguous than press room. News rooms is also a possibility, but the term news more accurately describes third party news coverage, so this would be more intuitive a link inside your press room, where visitors can access links to your news coverage.

Jakob Neilsen and I talked about this in my latest podcast episode. Anyway, here’s the exchange:


Hi Eric, thanks very much for writing me. Perhaps I made my query very fast so it is a bit confused, but my article
is focusing on how to design or decorate a media room in your home…
My apologizes….
My best,

—– Original Message —–
From: Eric Schwartzman
Sent: Tuesday, April 04, 2006 3:25 PM
Subject: media room design


I produce a podcast called On the Record…Online and we talk to journalists and experts about what they expect to find in Internet pressrooms, among other things. It’s basically a resource for PR pros who want to learn more about how to set up and maintain internet pressrooms.

We do it to educate the marketplace about the potential benefits of conducting online public relations campaigns, and the role of Internet pressrooms in that process. I’ve actually posted some of our best episodes, which are interviews Walt Mossberg of the Wall Street Journal, Ken Auletta of the New Yorker and David Pogue of the New York Times, to my personal blog (Spinfluencer) as well. I’m going to NY next week to the Media Relations 2006 conference, where mine is the official conference podcast. I’ll be doing an exclusive series of podcasts.

My latest episode I features Jakob Nielsen who authored the report Designing Websites to Maximize Press Relation about best practices and we talked about Internet pressrooms in depth, as well as the relationship between search engine optimization, depth of content and a users experience on your website to your corporate reputation. The New York Times calls Nielsen “the guru of web page usability” and you are welcome to use any of it as source material for your internet pressrooms article if you like.

I’m attaching a clip from the interview. If you want to listen to the whole thing, I should have it up over the weekend. I can send you a link if you want.



Responds to ProfNet Query:

I’m writing an article on how to design a media room, and would like to speak with experts who can provide step-by-step instructions. I’ll also need photos. No phone calls, please. I’m a freelancer.
02:00 PM US/Eastern APR 06

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