Los Angeles Times:
On Friday, Villaraigosa will be sworn in as Los Angeles’ first Latino mayor in 133 years, and he said he has received more than 1,500 interview requests. They have come, according to his office, from around the nation and from more than a dozen countries. Meanwhile, his transition team is grappling with whether they will be able to translate the festivities into multiple languages.
Hoping for an interview with the mayor-elect, Machin was one of a dozen reporters who trekked to El Sereno on Wednesday to stand in the scorching sun during the groundbreaking for a new constituent services center.
It’s easy to see why the foreign media might be interested in the Villaraigosa story.
Does it sound soft to you too? The headline reads:
World Press Fits Villaraigosa Into the Big Picture
Puff pastry or hard news?
A Factiva query for “Villaraigosa” returned 1567 articles in the last three months, but the overwhelming majority of them were in the Los Angeles Times. While a more formal media audit would be needed to levy a more informed opinion, the story makes me wonder why the Los Angeles Times would run a story like this based on such lose facts.
PR Tech Wednesdays
Strategic communicators share insights on where we the industry every Wednesday from 12-1pm Pacific Time
In this episode of the FIR B2B Podcast, Paul Gillin and I discuss the critical role online…
How do you conduct B2B content marketing when your competitors are already way ahead of you? When…
In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of…
WordCamp Los Angeles is held at Loyola Marymount University because the college and open source software share…