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Venus Cites Email in Sharapova Defeat, but Elevator News Kills Surprise

Covered in sweat, fresh off of court one at Wimbledon after defeating Maria Sharapova, the defending champion, Venus Williams told a reporter in the press room that it was an email from Serena telling her what to do that helped her beat the top seeded Russian.

I DVRed the match, and was exciting about watching it. But on the way down stairs from my office, a flat panel monitor in the elevator operated by a company called Captivate showed a picture of Venus with a caption and the score.

I couldn’t help but look it at, even though I didn’t want to know who won, so the company’s name is fitting. The monitor definitely does captivate. But perhaps more interestingly, is that this is why on demand programming will never replace live sports. Because news travels instantly today, and competitions are less exciting to watch when you know the outcome.

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