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USOpen.org Fails on Podcast Delivery

What differntiates a podcast from a digital download is the ability to subscribe via RSS.

Last week, the US Open announced that they would be podcasting.

Today, I went to subscribe to the podcast via itunes and couldn’t find it, so I went to USOpen.org to grab the feed there, and here’s what I found…

Not only are they failing to offer delivery via RSS, but they are also welching on their “three times each day” promise. Right now, there’s only one digital download available, which you have to download manually and drag over to your MP3 player.

Furthermore, the one show available is under 2 minutes in length, and offers no new information over and above what’s in the mainstream news. It’s also somewhat misleadingly titled.

Here’s an excerpt from their website:

“three audio updates each day that you can download to your MP3 player. These updates will let you know what’s going on with the top stars and main courts, but we’ll pay close attention to the outer courts, the players and amazing matches you might not know as much about. A “must have” for all tennis fans.

We’ll post up new podcasts three times each day, at approximately 2 p.m., 5 p.m., and 9 p.m. (all times Eastern).”

Great idea. Weak execution.

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