Social Media Master Class

Already know how to monitor news, blogs, Twitter and Wikipedia by keyword via RSS? Know how to embed widgets into blog templates, subscribe to podcasts and upload video clips to YouTube? 

Ready to advance your social media skills to the next level? Then the Social Media Master Class is for you.

Fine-tune your strategic understanding of social media and learn how to plan and execute integrated communications programs that map objectives to existing channels. Fortify and update your existing knowledge, through this new workshop from the top-rated instructor behind the Social Media Boot Camp, now in its fifth year.

Check the calendar of events for upcoming public sessions, or call (310) 463-4026 to schedule a private session.
You'll Learn: 
  • Identifying online influencers: Four steps to measuring and qualifying bloggers.
  • Press release SEO: Advanced keyword discovery and latent semantic indexing.
  • Online video distribution: How to distribute to all online video sites simultaneously
  • Live online video: How to distribute a live online video feed on the Web
  • Mobile social media: How to upload content and converse with handheld devices
  • Power social networking: Demos of social media clients like FriendFeed and TweetDeck
  • Witness the live distribution of an SEOed podcast, and watch it permeate through social media


1. Impact of Social Media on Democracy

A. The Living Mediascape: Google Grid, Google Wave, Social Graphs and Fact Stripping Robots 

B. Social Media Infrastructure Strategy: Web 2.0, Software and Cloud Computing 

C. Discussion: Platform Selection and Most Sought Communication Skills in Todays Job Market 

D. How to Avoid the Most Common Strategic Misteps of Social Media Engagement 

E. Web 2.0, Licensed Software or Software as a Service?: Choosing the Right Infrastructure 

2. Press Release SEO

A. Case Study: Press Release SEO 

B. Keyword Discovery: Search, Density, Inbounds and Trends 

C. Writing for Search: Anchor Text, Link Shorteners and Tracking Links 

D. Meta Data: Title Tags, Descriptions, Keywords and Dynamic Meta Data 

E. Recommended Disclosure Sequency and Overcoming Regulatory Challenges

Morning Break

3. Mobile Social Networking and Syndication

A. Mobile Social Networking 

B. Syndicating Social Media: TwitPic, FriendFeed, Posterous, TubeMogul 

C. Risks Of Syndication 

D. Social Network Sychronization

Afternoon Break

4. Live Demo: Podcast Release

A. Release Sequence: SEOing Show Notes, ID3 Tagging MP3 and RSS Enabling 

B. Distributing via Twitter, Facebook, Linkedin, StumbleUpon, Delicious and Blogger 

C. HTML and RSS Measurement Evaluation 

D. Live Demos of Latest Social Media Tools and Services 

Bring your laptop and follow along through a series of live demonstrations, online exercises and real-world case studies and raise your new media communications capabilities above the rest. 
Wi-Fi is provided, so you get hands-on experience using the latest new media tools and services on your own laptop computer.


Eric Schwartzman
has taught literally thousands of public relations, corporate communications and marketing professionals to use social media. He hosts the award-winning podcast "On the Record…Online" and has advised on new media strategy for U.S. Department of State, the United States Marine Corps, US Embassy Greece, Johnson & Johnson, Boeing, City National Bank, Southern California Edison, Environmental Defense Fund and others.

This course is designed for previous attendes of the Social Media Boot Camp, or for individuals already familiar with blog platforms, blogger relations, podcasting, RSS, search engine optimization, social bookmarking services, social networks and microblogging.

Attendees should bring their own laptop with wireless internet access capability, be able to log onto a nonsecure wireless hotspot, and be comfortable pointing, clicking, dragging and dropping in a Windows environment or Mac. This is taught on a PC, but as long as you're comfortable with that, it's fine if you want to use a Mac. Also, since the demonstrations are conducted on Microsoft Windows XP, Vista users should also be prepared to make the necessary adjustments. 

Participants will also need the ability to access the Internet in the absence of their own secure proxy server, should have Microsoft Internet Explorer 7 or higher, Firefox 3 or higher, Flash Player 9 or higher and a secondary Google Gmail account that can be used to sign up for web-based services and which will not interfere with their productivity if excessive unsolicited email accumulates at that address.

Contact me to discuss your social media training needs, or check out my upcoming social media training dates.