Social Media Boot Camp

Leverage Twitter, Facebook, Search Engine Optimization, Linkedin, YouTube, Flickr, Blogs, Podcasts, Google+, FourSquare and other social media for business communications at the longest-running, top-rated, social media training seminar.

Learn how to integrate social media into organizational communications through easy-to-follow, step-by-step exercises and the latest case studies from Eric Schwartzman, coauthor of "Social Marketing to the Business Customer."
Check the calendar for upcoming public sessions, call (310) 455-4000 to inquire about private sessions or tweet me an inquiry @ericschwartzman.
Participants learn:
  • How to build a social media monitoring dashboard
  • How to extend the reach of Facebook and Twitter to third-party, destination websites
  • B2C and B2B social marketing strategies
  • Launch a blog, add photos, videos and widgets
  • How to search engine optimize web content
  • How cede control of the message without damaging your brand
  • State of the mobile web, location-based social networking and what's next
  • How to measure the influence on any blog or website
  • How analyze your web stats to see what's working, and what's not

1. Strategic Online Communications Overview Briefing

A. Impact of the Rise of Social Media on the Mainstream News Media, Organizations and Individuals
B. Basic Rules of Engagement for Social Media Communicators
C. Matching Social Media Strategy to Organizational Risk Tolerance
D. Selling Social Media to Managers with a Low Level of Social Media Literacy
E. Social Media Policy Development
F. What's Next: Future of Social Marketing Strategy

Morning Break

2. Social Media Marketing Research, Analysis and Content Curation Training

A. Keyword Discovery Fundamentals: Google Related Search, Keyword Tool and Insights
B. Keyword Monitoring: Subscribe to News, Blogs, Wikipedia, YouTube and Linkedin
C. Google Reader vs. Google Alerts: Benefits, Drawbacks and When to Use Which One
D. Social Media Analysis: Improving Keyword Queries and Value of Low Signal to Noise Ratios
E. Social Media Mapping: Mapping Circles of Influence with Social Bookmarking Platforms
F. Content Curation: Using Google reader as a Content Curation Engine


3. Twitter for Strategic Organizational Communications

A. Introduction to Micro Blogging: Twitter 101
B. Twitter as an Early Warning System: Crowd Sourcing and Trending Topics
C. Anatomy of Twitter: Tweets, @replies, DMs, Favorites, Followers, ReTweets, Twitter Clients and Apps
D. Community Building: Determining the Influence of Twitter Users, Who to Follow and Getting Followers
E. Twitter's Value Proposition: Business Value of Real-Time Search

Afternoon Break

4. The Role of the Destination Websites in Strategic Organizational Communications

A. Socializing Destination Websites with Online Newsrooms
B. Blogging Basics: Anatomy of a Blog, Corporate Blogs anf Blogger Relations
C. Online Newsrooms Replace Press Kits: Design, Socialization and Crisis Communications
D. Strategic Methodology for Integrating Social Media into Organizational Communications
E. Operational Framework for Integrating Social Media into External Communications


5. Introduction to Search Engine Optimization
A. Basic Principles: SEO vs. SEM, Citation Indexing and Tracking Inbound Links
B. Using SEO Basics to Determine Blogger Influence in 3 Steps
C. Writing for Search Engines: Keyword Discovery, Keyword Validation and Quality vs. Quantity
D. Meta Data: Browser Page Titles, Meta Descriptions, Meta Keywords and Risks of Content as Meta Data
E. SEO for Press Releases, Online Newsrooms, JPEGs, Podcasts, PDFs and Flash Websites

Morning Break

6. Applied Social Media Communications Training Module

A. Exercise One: Launch a Blog, Hyperlink Anchor Text and Create a Bulleted List
B. Exercise Two: Find and Add Relevant, Royalty-Free Photos for any Blog Post
C. Exercise Three: Embed a YouTube Video in a Blog Post
D. Exercise Four: Change the Layout of Your Blog with Google Gadgets
E. Exercise Five: Embed a Tweet This button onto any web page
F. Exercise Six: Embed a Facebook Like button on any web page
G. Exercise Seven: Embed a Linkedin Share button on any web page
H. Exercise Eight: Embed a Google Plus badge in the sidebar of your blog
I. Exercise Nine: Embed a Twitter Follow Button in the sidebar of your blog

Lunch Break

7. Social Networking

A. Social Networking 101: Demographics, Global Penetration, Adoption and Geography by Brand
B. Facebook Deep Dive: Profiles, Pages, Apps, Social Plugins and Connect/Open Graph
C. Linkedin Deep Dive: Groups, News, Twitter Integration, Signal and Apps
D. Case Study: SAP’s White Label, B2B Social Networking Strategy
Introduction to Google Plus

Afternoon Break

8. Content Marketing: eNewsletters, Podcasts and Video

A. eNewsletters: Popularity of Email, Editorial vs. Advertising, List Aggregation and Best Practices
B. Online Audio and Video: Formats, Reach, Securing iTunes Distribution and Best Practices
C. Audio Podcast Case Study: B2B Podcast anchors B2B integrated marketing campaign
D. Community Mapping on YouTube: How to find and connect with the right influencers
E. Online Video Case Studies: Synopsis TV and the DeLoitte Film Festival

9. What's Next
A. The Future of Social in Business
B. Location-Based: Future of Loyalty Marketing with Facebook Places and Foursquare
C. Mobile Marketing: Apps for Connecting and Sharing
D. Intro to Google Analytics
E. Logistics for Downloading Course Material

Before you show up, make sure you know how to do all of the following on your own:
  • Point, click, drag and drop windows on a PC or Mac
  • Surf the web in a browser
  • Connecting to the web via wireless
  • Using basic web services like search and web mail

Though desktop computers are usually available on request, it is suggested that attendees bring their own laptop computers. Wireless broadband internet access is provided. In addition to the lectures, you will be guided through a series of exercises to give you hands-on, applied social media communications knowledge.

For Best Results
To ensure the highest degree of satisfaction, it is helpful if attendees also arrive with:
  • Firefox 3 or Internet Explorer 7 or higher installed. Safari and Chrome are not recommended for this course.
  • An authenticated Gmail account
  • Twitter account
  • Authenticated Facebook account
  • Authenticated Linkedin account
  • Attendees are requested to bring a laptop that can access any local wireless hotspot. Bring your charger too.
  • Attendees should be able to access the Internet directly, rather than through a VPN.
  • Attendees should know how to use the tabs in their browser.
  • Attendee computers must be free of blocking software that restricts access to social networking websites.
  • Attendees must be proficient at logging onto the internet via Wi-Fi, and must be comfortable pointing, clicking, dragging and dropping in a Mac or Windows environment.

Other Recommendations for Advanced Attendees
It's by no means a necessity, but if you have access to any of the following services we can use them for the demos if you like. Just make sure you bring your user name and password for:

Event Marketing Resources
These resources are for conference organizer and marketing partners. What to produce a Social Media Boot Camp in your local market or at your next event? Below is everything you need.
Venue Hosting Recommendations [PDF]: If you will be hosting a social media training session at your facility, here are my recommendations for how to set-up an ideal digital learning environment.
Image Assets: A collection of traing images, display ads and my headshots to promote an upcoming Social Media Boot Camp by Eric Schwartzman in your area.
Testimonials: Actual testimonials from prior attendees of my trainings.
Video Assets: Embeddable online video ads that can be used to promote a Social Media Boot Camp by Eric Schwartzman.
Presentations from previous Social Media Boot Camps by Eric Schwartzman.

























Creative Commons License
Social Media Boot Camp Agenda by is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Based on a work at and are properties of Schwartzman & Associates, Inc.