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Top Reasons PR People Should Blog

Reporting from the NewComm Forum in Napa, where I am listening to Matthew Podboy take us through the basics of corporate blogging, here are “Blog University’s” top reasons to blog:

– Build a network of connections

Increase search engines visibility

– Grow brand visibility

– Thought leadership

– Deliver timely and candid info on trends and issues

– Augment traditional news channels

Escape the tyranny of webmasters/IT departments

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