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TiVo as an Outlet for PSAs

On TiVo Central, which is the main screen where you select what to watch and record, there’s a new entry that says “Brad Pitt, Bono need your help.”

It’s a public service announcement for a campaign to eliminate poverty featuring Penelope Cruz, P. Diddy, George Clooney, Jamie Foxx, Salma Hayek and Tom Hanks, among others, who are featured. You can also watch the spot online, courtesy of Sun Microsystems, but not with Windows Media Player. You have to download QuickTime, if it’s not already installed.

I guess Sun was willing to host the clip in the name of ending poverty, but only if it helps them competitively.

You can sign the declaration here. Borrowing a page from Lance Armstrong’s play book, participation includes a wristband.

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