social media policies

Social media policies aren’t typically the first thing that come to mind when you’re masterminding a social media marketing strategy. But it should be. And here’s why. Without social media policies that encourages employee advocacy, any earned or owned digital marketing strategy is unsustainable. On social networks, reach is a function of engagement. Without engagement,…

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As psyched as readers of this blog may be about the benefits of integrating social media into marketing, PR and organizational communication, it seems we’re all still learning how to implement social media polices that effectively redefine information discovery and reputation management. Despite the wide spread adoption of social media on a global basis, most…

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