B2B vs B2C SEO: 5 Content Marketing Insights

By Eric Schwartzman | June 8, 2020 |

If your objective is B2B growth marketing, you need to approach search engine optimization differently. You need a strategy for SEO for B2B. Buying cycles, price, content strategy and whether you’re selling a product or a service all factor into your ability to develop effective B2B content marketing programs that generate leads into revenue. This…

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B2B Lead Generation, Growth Hacking and Demand Generation Secrets

By Eric Schwartzman | May 19, 2020

Search engine optimization is just one part of B2B lead generation. Equally important are content marketing, social media, email marketing, a/b testing and conversion optimization.  In this episode, we go deep with demand gen maverick Gaetano DeNardi (@gaetano_nyc) about how to assess an existing site, increase its organic traffic through SEO, grow your email list…

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