Measuring business impact and lack of quantifiable metrics are the top challenges in public relations. But not so for Jonny Bentwood (@jonnybentwood), Global Head of Data & Analytics at Golin, who generously demonstrated on PR Tech Wednesday how to slay the business impact and lack of metrics dragons. To effectively measure the business impact of…

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There’s a new PR Cloud in the sky that you need to know about called Intrado. Ben Chodor (@s57benchodor), President of Digital Media at Intrado was my guest on PR Tech Wednesdays yesterday and we spoke at length about his company’s new full stack PR software solution, anchored by Notified, a new acquisition he made…

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