Reliably automating sentiment analysis online with artificial intelligence could totally change reputation management. Media monitoring providers know it, and are working to crack the code. For a public relations professional’s perspective, if Google knows what I want to search, Amazon knows what I want to buy and Netflix knows what I want to watch, shouldn’t…

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Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader. As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes. …

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Michael J. Lavery, former president of the Audit Bureau of Circulations talks frankly about paid versus non-paid circulation and the value of print versus and online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation…

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