Posts Tagged ‘Earned Media Marketing is Modern Media Relations’
How to Pitch the Washington Post Editor Chet Rhodes
This is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the Washington Post, his daily video podcast and the challenges facing the news print publishing business. Chet Rhodes has been working at Washington Post for eight years. Prior to becoming the deputy multimedia editor, Rhodes was…
Read MoreMedia Relations in the Network Age with Dan Gillmor
This is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto about the rise of grassroots media, the relationship between citizen journalism and traditional journalism, as well as the future of the mainstream media amidst the rise of online journalism. Dan Gillmor is the founder of…
Read MoreUp Close with New Yorker Magazine Columnist Ken Auletta
This is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker magazine about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact…
Read MoreThe World’s Most Powerful Consumer Electronics Reporter
This is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks calls “the most powerful arbiter of consumer tastes in the computer world today,” who Time magazine calls “the most influential computer journalist” and who Rolling Stone calls “the most powerful columnist in technology.” I recorded this one-on-one interview with the…
Read MoreUp Close with San Francisco Chronicle Podcast Editor Marcus Chan
San Francisco Chronicle Podcast Editor Marcus Chan talks about the number of listeners who subscribe to the newspaper’s podcasts, what types of print stories make the best podcasts, how the Hearst-owned newspaper is considering making its podcasts profitable, and where he sees the daily print news publishing industry headed in the age of blogs and…
Read MoreUp Close with David Pogue of New York Times
00:32: Eric intros NY Times technology columnist David Pogue; plays a snippet of David’s thoughts about the amazing benefits of podcast; Eric explains “On the Record…Online,” who he is, what he does and what OTRO’s objective is. 5:44: All About Pogue: David discusses how he got into covering personal technology starting with music software; discusses…
Read MorePitching Business News Reporters with Heather Green
This is a conversation I had with BusinessWeek technology department editor and Blogspotting blogger Heather Green about how she got into covering technology, BusinessWeek’s personality and much more. She also talks about her career as a journalist, how she prefers to work with public relations people, where technology is taking us and much more. SHOW…
Read MoreHow to Pitch Leo Laporte of TWiT
This is an exclusive interview with Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple iTunes “This Week in Tech” about: Why he majored in Chinese History How he selects the topics for TWiT, whether or not podcast listeners are influencers How podcasting is impacting the rules of media relations…
Read MoreHow to Pitch John Markoff at the New York Times
This is one of the first podcasts I ever did. It was recorded in San Francisco and Bulldog Reporter’s Media Relations Conference and features John Markoff, technology reporter with the New York Times discusses: Photo by Niall Kennedy
Read MoreHow to Pitch Wired Magazine Editor Jeffrey O’Brien
If you’re crafting a media pitch for Wired Magazine, this interview explains how to write a media pitch that gets considered. Jeffrey shares what every tech PR pro should know before they send a media pitch to Wired Magazine. Topics include:
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