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Sparing with Jason Calcanis at PRSA


Sparing with Jason Calcanis at PRSA
Originally uploaded by plaos.

(LOS ANGELES – July 28, 2005) Public Relations Society of America president elect Denis Wolcott (left) moderated a panel on blogging featuring (left to right) Eric Schwartzman of iPressroom, Sally Falkow, APR and Jason Calcanis of Engadget.

Engadget is one the ten most popular blogs online, making Jason more influential — in some ways — than even the New York Times or the Wall Street Journal, particularly since the blogosphere has emerged as the top rung on the ladder of media exclusivity, with stories breaking on blogs like Engadget, Boing Boing and Gizmodo now powerful enough to drive national news trends.

I was a little suprised to see that more people didn’t turn out to see what Jason had to say, but the panel was held at a b-class business hotel in downtown Los Angeles on a week night, and traffic is brutal in L.A.

Jason’s perspective on how you become influential on the blogosphere was what was most intereting. He explained the importance of participating in discussions with those blogs attracting the largest audience in your sector, by commenting and linking to posts you find intersting. Weigh in with your point of view, he recommended.

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